Speakers — 2017 CMO Summit

Mark Schaefer

Mark W. Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He specializes in marketing strategy and social media workshops and clients include both start-ups and global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government.

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Joe Pulizzi

Joe Pulizzi is the founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. He's the author of five books, including his latest, Killing Marketing coming September 2017. His third book, Epic Content Marketing was named one of "Five Must Read Business Books of 2013" by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he'll be wearing orange.

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Peter McGrath

Peter McGrath, senior vice president of creative for Freeman's agency division FreemanXP, inspires creative teams to see the possibilities that exist by bringing the stories of diverse global brands as visceral experiences to a growing audience in unique, compelling and unusual ways. Prior to joining Freeman, Peter spent over twenty-five years as a creative leader at The Walt Disney Company, most recently as Executive of Creative Development for the Creative Studio of Walt Disney Imagineering, the creative division of Walt Disney Parks and Resorts.

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Christopher Penn

Christopher S. Penn is an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, and artificial intelligence in marketing. Known for his high-octane, here’s how to get it done approach, his expertise benefits companies such as Citrix Systems, McDonald’s, GoDaddy, McKesson, Toyota, and many others.

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Britt Hysen

Britt Hysen is the visionary behind MiLLENNiAL, an aspirational media lifestyle platform highlighting global tastemakers and cultural disruptors. In 2014, The White House recognized MiLLENNiAL as one of the most influential digital media sites. Since then, her media brand has become a go-to source for hyper-targeted marketing campaigns using their extensive database of consumer records paired with proprietary emotional intelligence analytics. Along with being a media entrepreneur, Britt is an international speaker, expert on Big Data advertising, and a brand consultant on all things 'millennial.'

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Jeffrey Hayzlett

Jeffrey Hayzlett is a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV, and business podcast host of All Business with Jeffrey Hayzlett on CBS on-demand radio network Play.It. He is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world’s most trusted network of C-Suite leaders. Hayzlett is a well-traveled public speaker, the author of two bestselling business books, The Mirror Test and Running the Gauntlet, and Think Big, Act Bigger: The Rewards of Being Relentless. Hayzlett is one of the most compelling figures in business today and a member of the CPAE Speaker Hall of Fame.

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Rob Southwick

Rob Southwick is President of Southwick Associates, a research firm that has operated exclusively in the hunting, shooting and outdoor field for more than 25 years. With in-depth knowledge of hunters and shooters, including their spending, interests and preferences, Southwick Associates provides the most insightful research possible to firearms industry members and other interested parties such as state and federal fish and wildlife agencies. Southwick Associates helps businesses identify their place in the market, discover new products customers really want, optimize prices, track trends and more.

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Mark Damian Duda

Mark Damian Duda is the Executive Director of Responsive Management, a survey research firm specializing in natural resource, hunting and fishing, and outdoor recreation issues. Mark holds a Master’s degree with an emphasis on natural resource policy and planning from Yale University, where he attended on two academic scholarships. During the past 25 years, Mark has conducted more than 700 studies on how people relate to the outdoors, including more than 200 studies on hunting participation.

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Katie Harbath

Katie Harbath is a global policy programs director at Facebook. Prior to Facebook, Katie was the Chief Digital Strategist at the National Republican Senatorial Committee. She previously led digital strategy in positions at DCI Group, the Rudy Giuliani for President campaign and the Republican National Committee. She holds a BA in journalism and political science from the University of Wisconsin-Madison. At the CMO Summit, Katie will lead an online presentation to discuss best practices for Facebook promotions and field questions from attendees.

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Avery Stirratt

Avery Stirratt, Vice President at AmericanTowns Media is a senior media executive with extensive experience in sales and business development for a wide range of companies, from iconic brands such as Forbes and Newsweek to new digital business ventures. At AmericanTowns, Avery works with companies and organizations to create hyperlocal digital content solutions for increased brand identity, engagement and business results, scalable to all 29,000 towns in America.

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Presenting Sponsor


CMO Summit Presenting Sponsor MarketPlace Insight


Supporting Sponsors

   CMO Summit Supporting Sponsor Southwick Associates


Sponsorships are still available.