July 16, 2019
Centennial Gun Club Shares Why Now is the Time to Engage New Customers
August can be a slow month for shooting ranges and firearms retailers but for Colorado’s Centennial Gun Club, participating in National Shooting Sports Month® is a great opportunity to attract new customers and target shooters and for existing shooters, it’s a great time to get together with friends and try a new type of shooting sport.
Centennial Gun Club President and CEO Dick Abramson, explains how he and his team leverage National Shooting Sports Month to draw new customers and how it has become a springboard for their fall Firearms Festival, an annual community outreach event hosted in September.
NSSF has made it easy for retailers, ranges and organizations to submit their August events and promotions at ShootingSportsMonth.org. Adding events here also means you’ll be leveraging your trade association’s marketing communications to consumer audiences.
The calendar of events at ShootingSportsMonth.org is networked with NSSF’s LetsGoShooting.org website. There, people exploring various target-shooting sports, ranges near them and retailers that can outfit them with the products needed for an enjoyable day at the range will be able to view the events in their area and make plans to participate.
Additionally, NSSF provides a variety of marketing resources industry can use to help spread the word about the August celebration.
The promotional toolkit includes:
- Downloadable logos to tie to eblasts or other promotional communications
- Poster templates to raise awareness of your August events and promotions
- Sample press releases highlighting your August plans to send to area media outlets including your local television stations, radio broadcasters, newspapers, community online bulletin boards, chambers of commerce and departments of tourism