News: Featured

October 12, 2017

Is Your FFL a Criminal’s Hard Target?

“Target hardening” or “target mitigation” is a process wherein a building is made into a more difficult or less attractive…

October 11, 2017

Study Finds One Sick Raven, Extrapolates to Entire California Condor Population

A recent study is making headlines by continuing to beat the drum against traditional ammunition, arguing that the fate of…

October 9, 2017

Common Sense Solutions for Improved FFL Security

Here are five smart security strategies FFLs across the country have been implementing to combat burglaries. You may benefit from…

October 9, 2017

NSSF/SAAMI Joint Statement on Las Vegas Tragedy

Statement from the National Shooting Sports Foundation (NSSF) and the Sporting Arms and Ammunition Manufacturers' Institute (SAAMI): Our thoughts and…

September 29, 2017

From the Counter: The Sportsman’s Shop, East Earl, Pennsylvania

“From the Counter” is NSSF’s timely series of industry perspectives from firearm retailers across the country. Our goal is to…

September 29, 2017

First-Ever NSSF CMO Summit Ignites Top Industry Marketers

The first-ever NSSF CMO Summit, which attracted the top firearms industry marketing leaders from across the country Sept. 26-27, is…