Beyond Boosted Posts: Choosing an Objective

If you want to get business from Facebook and Instagram, you have to pay. That’s because social media is now pretty light on the “social” and heavy on the “media.” “Likes” are less important than they used to be, and that’s a good thing: Who cares how many “likes” a post gets? So, in lieu … Continue reading Beyond Boosted Posts: Choosing an Objective