To: ALL MEDIA
For immediate release

May 25, 2017

For more information contact:

Bill Brassard
203-426-1320

YETI Sponsors Welcome Reception
at 2017 NSSF Industry Summit

NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms industry, is pleased to announce that YETI will be sponsoring the 2017 Industry Summit welcome reception at its new flagship retail store in the company’s headquarter city of Austin, Texas. YETI is an American manufacturer of premium coolers and drinkware.

“With its rapid rise to household name among hunters, shooters and outdoor recreationalists across the country, YETI has developed a model for customer connection and loyalty that is the envy of many,” said Melissa Schilling, NSSF Director, Exhibitions and Conferences. “We are very pleased that this company, right in the Summit’s backyard this year, will be kicking off what is shaping up to be one of our best conferences of the year.”

“The YETI Flagship is a place to gather not only for visitors to our hometown, but for the hunting and shooting communities as a whole,” said Ben O’Brien, YETI Hunting Marketing Manager. “Gatherings like the Industry Summit are a perfect way for us to both partner with the NSSF and serve the industry. We look forward to a great kickoff event and working with the NSSF going forward.”

Taking place June 5-7 in Austin, the NSSF Industry Summit is the premier forum for leaders in the firearms industry, providing a platform for information and idea exchange. Attendees to the annual event represent every sector of the firearms industry, including retailers, manufacturers, distributors, range owners, conservation community members, state wildlife agency staff and marketing and public relations professionals. For more information on the Summit, including its speaker and panel schedule and hotel and registration information, visit www.nssf.org/IndustrySummit/.

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About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 12,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit www.nssf.org.