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January 10, 2017

Unified Industry is New 2017 SHOT Show University Bronze Sponsor

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For immediate release

January 10, 2017

For more information contact:

Bill Brassard

Unified Industry is New
2017 SHOT Show University Bronze Sponsor

Unified IndustryNEWTOWN, Conn.—The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms industry, is pleased to announce that Unified Industry has signed on to be a Bronze Sponsor of the 2017 SHOT Show University. Headquartered in Birmingham, Alabama, Unified Industry is a consultancy firm specializing in building relationships between retailers and manufacturers, while helping both discover new customers and better serve their current customer bases through comprehensive analytics.

“What a treat to have this unique company join our list of sponsors for SHOT Show University,” said Patrick Shay, NSSF Director, Retail Development. “We’re seeing more and more of our retailers asking how they can reach new customers and turn the ones already familiar with them into steady, loyal customers, and the opportunity to network with Unified Industry through this sponsorship is one we think they’ll greatly appreciate.”

“We’re excited for the chance to interact with the buyers attending SHOT Show University,” said Kyle Wilson, Unified Industry’s CEO. “These are the people who are looking to work smarter, not harder, and we’re happy to be a part of the unique educational forum that helps them do just that.”

SHOT Show University is the firearms industry’s premier educational forum for retailers and range owners. Held the day before the show opens, January 16, the event features four learning tracks, including New Operator, ATF Compliance, Range Development and our Master’s session designed to address those experienced business owners seeking the latest technology, marketing and business planning information. A top lineup of subject matter experts will address a wealth of topics as diverse as social media, merging and financing considerations, SBA loans for new range development, ATF bookkeeping excellence and payment technologies, among others, offering something for retailers and range owners of all experience levels. You can view the full schedule of courses and class, including their speakers, on the SHOT Show web site.

The 2017 SHOT Show takes place January 17-20 at the Sands Expo in Las Vegas, Nevada. The 2017 SHOT Show University is now sold out, but additional Retailer Seminars, educational sessions held throughout the show week, still have limited seating available. For those registered to attend the show and wishing to attend any of these seminars, simply log in to your account at and add the sessions you wish to attend to your shopping cart.

Additional sponsorship opportunities are available for this event. To learn how your company can become involved and support our industry’s frontline connection to the consumer, contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at or 203-426-1320 ext. 214.


About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 12,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit

NSSF Media Resources
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