September 8, 2010
‘Take Me Hunting, Take Me Shooting’ Campaign Launched
Task Force 20-20, the committee formed at the NSSF Shooting Sports Summit to evaluate opportunities to grow hunting and the shooting sports, will begin testing its first initiative — a coordinated marketing effort in selected states designed to reactivate lapsed hunters and shooters.
The Task Force 20-20 steering committee has approved piloting the “Take Me Hunting/Take Me Shooting” campaign this summer and fall. NSSF will fund the effort out of a $500,000 overall commitment to support several Task Force 20-20 plans to aggressively promote hunting and shooting.