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September 8, 2010

‘Take Me Hunting, Take Me Shooting’ Campaign Launched

Task Force 20-20, the committee formed at the NSSF Shooting Sports Summit to evaluate opportunities to grow hunting and the shooting sports, will begin testing its first initiative — a coordinated marketing effort in selected states designed to reactivate lapsed hunters and shooters.

The Task Force 20-20 steering committee has approved piloting the “Take Me Hunting/Take Me Shooting” campaign this summer and fall. NSSF will fund the effort out of a $500,000 overall commitment to support several Task Force 20-20 plans to aggressively promote hunting and shooting.

Read NSSF’s press release.


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