News: Retention

March 2, 2016

Focusing on Tomorrow

The Baby Boomers generation, age 51 to 69, has provided the highest level of participation among hunters over the last…

March 2, 2016

Focusing on Tomorrow

The Baby Boomers generation, age 51 to 69, has provided the highest level of participation among hunters over the last…

February 9, 2016

Multi-Cultural Interests in Target Shooting

A primary mission of the NSSF is to increase participation in the shooting sports. To help the industry adapt to…

February 9, 2016

Multi-Cultural Interests in Target Shooting

A primary mission of the NSSF is to increase participation in the shooting sports. To help the industry adapt to…

January 11, 2016

The Need to Reel in New Hunters

Selling a hunting license is a challenge, but each license sold represents political strength for the hunting community, potential sales…

January 11, 2016

The Need to Reel in New Hunters

Selling a hunting license is a challenge, but each license sold represents political strength for the hunting community, potential sales…

December 30, 2015

Your State Agency’s New Year’s Resolution

To help reduce the high churn rate of hunting licenses and improve convenience for customers, the NSSF has been encouraging…

December 30, 2015

Your State Agency’s New Year’s Resolution

To help reduce the high churn rate of hunting licenses and improve convenience for customers, the NSSF has been encouraging…

December 4, 2015

Key Information to Increase Hunter Participation

People with similar lifestyles, attitudes and interests consume similar types of goods and services and, by extension, typically live in…

December 4, 2015

Key Information to Increase Hunter Participation

People with similar lifestyles, attitudes and interests consume similar types of goods and services and, by extension, typically live in…

November 6, 2015

Hints to Recruit and Retain New Hunters

You can categorize hunters as new, intermittent and regular. All are essential to sustaining hunting participation, which translates into conservation…

November 6, 2015

Hints to Recruit and Retain New Hunters

You can categorize hunters as new, intermittent and regular. All are essential to sustaining hunting participation, which translates into conservation…