News: customer engagement

June 2, 2020

Fighting Social Media’s Trolls—and Coming Out Smelling Like a Rose

The internet is full of negativity, and it’s particularly bad when it comes to the subject of firearms. Internet rumors,…

May 29, 2020

From the Counter: Scott’s Outdoor Sports

“From the Counter” is the NSSF timely industry perspective from firearm retailers across the country. Our goal is to identify…

May 18, 2020

Restrictions Easing, Lots of New Customers—and a GREAT Summer Ahead for Firearm Industry

With stay-at-home orders beginning to loosen and businesses starting to reopen, the staff at NSSF knows that our range and…

May 14, 2020

Content Creation for Social Media Got You Down? We Have the Fix

In the world of social-first content marketing strategy, the need for content on other platforms is usually forgotten. This “social-first”…

May 13, 2020

First Shots—Driving New Business for Ranges Across the Country

Are you looking for a flexible, affordable and friendly way to bring more shooters to your facility? Explore NSSF’s First…

March 10, 2020

Boosted Facebook Posts—Maximize Your Return on Investment

Boosting Facebook posts can be one of the most cost-effective ways to market on social media, as long as you…