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October 9, 2014

Special Featured Speaker Announced for 2015 SHOT Show University

Patrick Houlahan, Senior Consultant

The National Shooting Sports Foundation is pleased to announce that renowned former U.S. Marine fighter pilot instructor Patrick “Lips” Houlahan will be the featured speaker for the closing session of this year’s SHOT Show University (SSU). Now working as a senior consultant with strategic business training organization Afterburner, Inc., Houlahan brings a wealth of leadership and management expertise to the table, and his dynamic presentations keep audiences captivated.

“Plan, brief, execute, debrief. That’s the recipe for success for high-performing teams around the world. It works in the business of combat and it works in the shooting, hunting and outdoor business,” explained Houlahan. “The Afterburner team of consultants will teach you how to harness the power of Flawless Execution℠, starting with planning. You’ll learn the Six Steps to Mission Planning and apply them to all facets of your business. You’ll also learn about the power of STEALTH Debriefing℠. How many times have you heard a person admit they made a mistake? Let’s face facts: It takes a strong ego to succeed in business, and strong egos don’t like to admit mistakes. When that happens, your team never has a chance to learn from experience. Performance stays flat, and you never have a chance to address the root causes of lost business. In this keynote, my team and I will teach you how to use the STEALTH Debrief module to glean lessons learned and accelerate the experience of your entire team, while learning how to boost performance.

“Keeping jets in the air takes a staff of hundreds, coordinating, communicating and executing flawlessly. It takes a mindset to make this happen that many businesses don’t have,” Houlahan explained. “We help your team understand and begin to develop that mindset. Walking away from an Afterburner program, your team will be completely aligned behind your goals, ready to take action and improve business performance and management.”

“We are very grateful to have a speaker like Patrick ‘Lips’ Houlahan bringing his extensive management expertise to our retailers at SSU,” said Patrick Shay, NSSF Director, Retail Development. “This is a rare opportunity for our front-line industry retail leaders to learn what highly successful business planning looks like and how the principles Afterburner developed—and as they’re used by companies like PepsiCo, NFL teams, J.W. Marriott and more—will work for every firearms seller, from the small-town mom-and-pop shop to the big-box giant. This is must-see, must-hear material for every retailer in our industry.”

SHOT Show University is open to all retailers, but seating is limited, and this event is always an early sell-out. Tickets to the 2015 event are $250 for NSSF members and $500 for non-members. To show our appreciation to all our Premium Retailer Members, those members are eligible to receive one complimentary ticket. For more information on SHOT Show University, go to To upgrade your membership to a Premium Retailer level or to join the NSSF at whatever level that best suits your business needs, go to membership section of

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Categories: Education, Featured, Ranges, Retailers