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September 28, 2015

Smith & Wesson Returns as Platinum Sponsor of 2016 SHOT Show University for Third Consecutive Year

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September 28, 2015

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Bill Brassard

Smith & Wesson Returns as Platinum Sponsor of 2016 SHOT Show University for Third Consecutive Year

NEWTOWN, Conn.—The National Shooting Sports Foundation (NSSF) is pleased to announce that Smith & Wesson has signed on to be the Platinum Sponsor of the 2016 SHOT Show University. Headquartered in Springfield, Massachusetts, the 164-year-old company is a leading designer and manufacturer of handguns, rifles and accessories for consumer, law enforcement and military use. This is the third year in a row that Smith & Wesson has sponsored SHOT Show University at the Platinum level.

“We are thrilled to have this prestigious, historic firearms maker back for the third year in a row as the sole Platinum sponsor of SHOT Show University,” said Patrick Shay, NSSF Director, Retail Development. “Smith & Wesson continues to demonstrate an unprecedented level of support for firearms retailers across the country with this sponsorship, and that’s the kind of dedication that helps all of us—from manufacturer to wholesaler to retailer to consumer—promote, protect and preserve hunting and the shooting sports.”

James Debney, President and CEO of Smith & Wesson, said, “Within our industry, thousands of retail partners across the country connect each day with the consumers who purchase our products. The success of our retailers is important to the success of our individual companies and our industry overall. For that reason, we are excited to again sponsor this important program, which provides retailers with meaningful training and education that can help them operate their businesses more effectively.”

SHOT Show University is NSSF’s annual education seminar for retailers. It consists of four educational tracks designed to allow retailers from startups to veteran the opportunity to engage with a host of well-regarded business experts speaking on laws and regulations affecting their businesses, opportunities for growth and the latest in technology.

The 2016 SHOT Show University will take place January 18, the day before the show opens. Registration for this event is now open to retailers and exhibitors whose applications to attend the show have been approved. NSSF Premium Retailer members are permitted one complimentary ticket to the event. Tickets for all other NSSF members and for Premium Retailer members wishing to purchase tickets in addition their complimentary seat are $250. Tickets for non-member retailers and exhibitors are available for $500. The full course description for the 2016 SHOT Show University is available here. For more information, visit or click here.


About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 12,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit

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