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April 13, 2023

Registration for Attendees and Exhibitors Opens for NSSF Range-Retailer Business Expo™

Exhibitor and Sponsorship opportunities are still available

Range-Retailer Expo
Register Now

WASHINGTON, D.C.—NSSF®, The Firearm Industry Trade Association, is pleased to announce that registration is open for its Range-Retailer Business Expo July 10-12 in Milwaukee, Wisc. The Range-Retailer Business Expo is the premier gathering for entrepreneurs, startups and well-established firearm range and retail operators.

If your firearm business is looking to raise its level of operations and improve its customer experience—and what business isn’t—then the place to find resources to accomplish that is the Range-Retailer Business Expo. For attendees, the Expo provides excellent buying opportunities as they connect with the most innovative brands and distributors, while also offering access to a full range of educational sessions.

You can register for the Expo now here.

“The Range-Retailer Business Expo is dedicated to helping firearm retailers and range operators up their game to retain customers and attract new ones,” said Zach Snow, NSSF Director of Member Development. “The Expo offers a mid-year setting where you can take advantage of its educational sessions, learn about and buy products on its Expo floor all while building relationships that can benefit your business.”

The Range-Retailer Business Expo will take place at the Wisconsin Center, Milwaukee’s premiere convention and exhibition venue. The Expo’s official hotel is the Hyatt Regency Milwaukee and reservations can be made online or by calling 888-591-1234 and referring to “NSSF Range-Retailer Business Expo” to take advantage of the Expo’s special room block pricing. The special rate reservation cut-off is Saturday, June 10.

Milwaukee sits on beautiful Lake Michigan and offers many attractions including exploring breweries in the Beer Capital of the World, great dining options and even boat tours.

There’s a full agenda of educational sessions covering cutting-edge business topics. Attendees can choose to focus on various “tracks” covering these topics and more:

  • Business Operations Strategy
  • Digital Marketing Strategy
  • Sales Strategy
  • Leadership
  • Media Relations
  • Indoor Range Design
  • Event Development
  • Roundtable discussions
  • Inventory Management

Learn more about these sessions and others on the Expo’s educational agenda page.

For exhibitors, the Range-Retailer Business Expo provides companies and organizations a great opportunity to write orders while spotlighting their products and services to exactly the right audience—the nation’s leading shooting range operators and firearm retailers. The Expo also provides a chance to connect with those looking to build their ranges and retailer outlets and are seeking guidance on expanding or establishing their business. This is the perfect venue to meet one-on-one and form new business relationships. Exhibitors can learn more and get registered today here.

Sponsorship opportunities are selling fast, but there are still openings if your business wants to be among those supporting an event dedicated to elevating the range and retailer segments industry.

Join NSSF and your industry colleagues in Milwaukee July 10-12 for the NSSF Range-Retailer Business Expo.


About NSSF
NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearm retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit


Media contact:
Bill Brassard
203-426-1320 ext. 212

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