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March 12, 2020

NSSF Presents R3 Leader of the Year Award to Jenifer Wisniewski

NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®), the firearm industry trade association, presented its R3 Leader of the Year Award to Jenifer Wisniewski, Chief of Outreach and Communication with the Tennessee Wildlife Resources Agency during a sponsored lunch at the 85th North American Wildlife and Natural Resource Conference in Omaha, Nebraska.

In her current role, Wisniewski is responsible for recruitment, retention and reactivation (R3) efforts that have allowed her agency to realize year-over-year license sales increases for six years running. Wisniewski is also the President of the Association for Conservation Information, where she is introducing R3 to industry communicators, the chair of the marketing working group for the Council to Advance Hunting and the Shooting Sports, and the chair of the Association of Fish & Wildlife Agencies outreach working group that created the Making It Last toolkit. Wisniewski was an early promoter of NSSF’s National Shooting Sports Month® and is currently testing a “Refer a Friend” licensing campaign.

NSSF R3 Award-Mentored Hunt

“We are in exciting times with the advancements in R3 and are realizing some substantial gains in license sales with what we have learned so far,” said Wisniewski. “I am excited and honored to be the recipient of NSSF’s R3 Leader of the Year award and look forward to working with the industry to grow participation in hunting and target shooting.”

NSSF’s Director of Research and Market Development, Jim Curcuruto, presented the award, noting, “Jenifer has been a leader in the R3 world for many years. We appreciate her efforts, as well as those of many others who are working to learn about and implement successful R3 techniques.”

NSSF has a wide variety of R3-related research that supports efforts such as +ONESM Movement, National Shooting Sports Month and First Shots®. For additional information on NSSF research and R3 efforts, contact Jim Curcuruto at or 203-426-1320 ext. 234.


About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, log on to


Media contact:
Bill Brassard
203-426-1320 ext. 212

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