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October 21, 2019

NSSF Launches SHOT University Online for FFLs, Ranges


NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms industry, is pleased to announce the launch of its all-new SHOT University™ Online education resource.

Available at no charge to NSSF members, SHOT University’s easy-access curriculum allows members to take advantage of industry-leading educational content when it’s convenient to them, wherever they choose to use it. Provided by experts in retail strategies, marketing, security and technology, regulatory compliance and a host of other relevant topics, some of the numerous courses being offered include:

  • Inventory Management and KPIs
  • Range Training Equipment and Program Design
  • Marketing Range Training Programs
  • The Guide to New Range Start-Ups
  • Membership Trends
  • Social Media 101

“We have seen an increase in the demand for the specialized content we provide across the host of educational events NSSF holds throughout the year,” explained Mike Vrooman, NSSF Managing Director, Member Services. “We have a wealth of resources that help our retailers and range owners do business better, from regional ATF training sessions and live webinars to forums such as our Industry Summit, Import/Export Conference and our annual in-person SHOT University at SHOT Show®. But we wanted to create a one-stop resource that was both comprehensive and more readily available. SHOT University Online’s 24/7-365 presence accomplishes that while putting convenience and ease of access in sharp focus.”

SHOT University Online is available only to NSSF members. To learn more and view the courses, visit nssf.org/education. New courses will be added regularly.

Need to join NSSF to take advantage of this new resource, in addition to the many other benefits NSSF membership enjoys? Simply visit NSSF.org.

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About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, log on to www.nssf.org.

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Media contact:
Bill Brassard
203-426-1320 ext. 212

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Tags: firearms range inventory management KPI marketing Marketing Range Training Programs Membership Trends New Range Start-Ups nssf membership range owner Range Training Equipment retailer training selling shot show SHOT University Social Media 101 staff training

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