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September 8, 2015

NSSF Awards Freeman Three-Year SHOT Show Contract

For immediate release

September 8, 2015

For more information contact:

Bill Brassard

NSSF Awards Freeman Three-Year
SHOT Show Contract

NEWTOWN, Conn.—The National Shooting Sports Foundation (NSSF) is pleased to announce that trade show organizational specialist Freeman has signed an extended three-year agreement as the official services provider for SHOT Show. Founded in 1927 and headquartered in Dallas, Texas, Freeman provides pre-show and on-site marketing and technology services, in addition to show services contracting, for more than 4,300 trade shows and exhibitions and more than 11,000 other events worldwide annually.

“Having worked with this outstanding team of professionals for several years now, we know that Freeman consistently delivers best-in-class services to NSSF and our customers,” said Chris Dolnack, NSSF Senior Vice President and Chief Marketing Officer. “They are leaders in adopting new technology that enhances the customer experience and in working collaboratively with our staff. The commitment of this three-year extension reflects our confidence in Freeman and provides our customers with cost certainty in the coming years.”

“We are honored to be able to extend our partnership on the SHOT Show,” said Joe Popolo, CEO of Freeman. “The NSSF is a world-class organization. Our long-standing relationship is founded on a mutual desire to push past traditional boundaries to deliver what is new each year, and drive growth for SHOT’s exhibitors and attendees.”

The annual SHOT—Shooting, Hunting, Outdoor Trade—Show is NSSF’s premier, industry-only event for the firearms trade. With more than 1,600 exhibitors and more than 65,000 attendees, SHOT Show regularly ranks as one of the largest trade shows in the U.S. The 2016 SHOT Show will take place January 19-22 at the Sands Expo and Convention Center. Registration for buyers is now open. Buyers planning on attending the 2016 SHOT Show should go to, click on the “APPLY” tab in the upper right-hand corner, and complete the online application. Media registration is now open also. For more information, please visit


About Freeman
Recognized by Advertising Age as the world’s largest brand experience company, Freeman uses the power of integrated digital and live brand experiences to move markets, connect people, support growth and generate revenues for the world’s leading organizations. Freeman generates insights that define program strategies, target audiences, and deliver messages that generate meaningful results. Through its expansive network of offices, talent and global partnerships, Freeman has the reach and access that is unmatched in the industry. A family- and employee-owned company, Freeman is known for its stability, strength, and customer service achievements over its 87-year history. A values-driven company with a strong and purpose-built culture, Freeman is dedicated to connecting people in meaningful ways. This is accomplished through a process of continuous innovation and improvement. Freeman produces more than 4,300 expositions annually and 11,000 other events worldwide. Freeman has been awarded six consecutive J. D. Power awards for its Customer Call Center. For more information, visit

About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 12,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit

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