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October 12, 2015

NSSF Awards CSG Creative Extended SHOT Show Contract

For immediate release

October 12, 2015

For more information contact:

Bill Brassard

NSSF Awards CSG Creative Extended
SHOT Show Contract

NEWTOWN, Conn.—The National Shooting Sports Foundation® (NSSF®), is pleased to announce that it has extended its relationship with CSG Creative to serve as the official marketing agency of SHOT Show through 2019. Based in Alexandria, Virginia, CSG Creative specializes in marketing campaigns for trade shows and member associations.

“For the last four years, CSG Creative has played a key role in the growth of the SHOT Show,” said Chris Dolnack, NSSF Senior Vice President and Chief Marketing Officer. “Those efforts have resulted not only in record attendance year after year, but also in a higher quality show that delivers a tangible return on investment to exhibitors, buyers, media, public relations and advertising professionals and others relevant to the firearms trade. Bar none, CSG’s knowledge of what makes trade shows tick, combined with the talent of our in-house sales and marketing team, makes this three-year extension of our partnership with them a value-added proposition for everyone who invests their time and money in attending SHOT Show.”

“CSG is pleased to have the opportunity to leverage the rich knowledge we’ve gained, insights shared, and success we’ve experienced as SHOT Show’s strategic marketing partner,” said Paige Cardwell, CSG President. “The dynamic collaboration with the NSSF and SHOT Show team has been both productive and a pleasure. CSG will continue to work diligently to innovate and elevate the marketing program to drive highly qualified domestic and international buyers to SHOT Show. “

The annual Shooting, Hunting and Outdoor Trade Show (SHOT Show) is NSSF’s premier, industry-only event for the firearms trade. With more than 1,600 exhibitors and more than 65,000 attendees, SHOT Show regularly ranks as one of the largest trade shows in the U.S. The 2016 SHOT Show will take place January 19-22 at the Sands Expo and Convention Center. Registration for buyers is now open. Buyers planning on attending the 2016 SHOT Show should go to, click on the “APPLY” tab in the upper right-hand corner, and complete the online application. Media registration is expected to open shortly. For more information, please visit


About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 12,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit

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