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May 16, 2016

NSSF Announces New Online SHOT Show Store

For immediate release

May 16, 2016

For more information contact:

Bill Brassard

NSSF Announces New Online SHOT Show Store

NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms industry, is pleased to announce the opening of its all-new SHOT Show Online Store. The store will feature a wide variety of hats, t-shirts, sweatshirts, fleece vests and backpacks, all bearing the SHOT Show logo.

“We started the live SHOT Show Store in 2014, and it was a smash hit,” said Chris Dolnack, NSSF Senior Vice President and Chief Marketing Officer. “The SHOT Show is more than just a trade show for tens of thousands in our industry. Many hunters and shooters take part via and when we introduced the SHOT Show store there was instant customer demand for the cool swag that industry luminaries were able to buy. When an event means that much to so many people, having something memorable to mark the occasion and wear proudly is something we’re glad to make possible. Now with the online store, we’ve extended that opportunity.”

The new online SHOT Show Store is available at The store is open to the public; you do not need to be an NSSF Member to shop. Site users are encouraged to setup an account for easier shopping and checkout, and shoppers may leave product reviews. The 2017 SHOT Show will take place January 17-20 at the Sands Expo Center in Las Vegas, Nevada. For more information, visit


About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 13,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit

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