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July 12, 2018

National Shooting Sports Month Welcomes Sponsor Primary Arms

NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms industry, is pleased to announce that Primary Arms has signed as a Supporting Sponsor of 2018’s National Shooting Sports Month. Headquartered in Houston, Texas, Primary Firearms is a leading online retailer specializing in AR-15, AR-308 and AK-47 rifles and their accessories, including optics, red dots and lasers.

Primary Arms“We’re very pleased to have Primary Arms join our growing sponsor list,” said Zach Snow, NSSF Director, Range Services. “With MSRs continuing to dominate a variety of shooting sports, from casual target shooting to serious High Power and 3-Gun competitions, firearms owners heading to the range for National Shooting Sports Month are sure to find a valuable resource with this company that’s truly invested in their passion.”

“Primary Arms has been a proud NSSF member for many years and appreciates the support provided to our retail division, our optics manufacturing arm Primary Arms Optics and the entire shooting sports industry. We are excited about sponsoring the National Shooting Sports Month, encouraging experienced shooters to introduce and educate new shooters to our sport,” Marshall Lerner, CEO Primary Arms LLC, said.

Taking place throughout the month of August, NSSF’s National Shooting Sports Month is designed to celebrate the excitement of the target shooting sports and highlight the lifetime of enjoyment this pastime provides. At the same time, it reminds the public that shooting is a safe activity enjoyed by millions of Americans, cultivates increased shooting sports participation through hundreds of fun events and activities at ranges and retail stores nationwide and fosters mentorship of new shooters by those already active in target shooting.

Ranges and retailers across the country are jumping on board with National Shooting Sports Month by posting a wide-ranging roster of matches, tournaments, charity events, instructional classes, sales, family days at the range and other special promotions to the Calendar of Events at This site will interact with the soon to be launched website, a comprehensive consumer resource for all things related to shooting sports and firearms safety. If your business is not signed on yet, get involved today and submit your August events and or promotions to receive promotional packages consisting of shirts, hats and signage to help raise awareness around the monthlong celebration.

Additional sponsorships for National Shooting Sports Month are available. For more information, contact Chris Tatulli, NSSF Director, Exhibit & Sponsorship Sales, at or 203-426-1320 ext. 214.


About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 11,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit


Media contact:
Bill Brassard

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