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December 20, 2016

InfoManiacs Joins Growing List of 2017 SHOT Show Executive Management Seminar Sponsors

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For immediate release

December 20, 2016

For more information contact:

Bill Brassard

InfoManiacs Joins Growing List of 2017 SHOT Show
Executive Management Seminar Sponsors

InfoManiacsNEWTOWN, Conn.—The National Shooting Sports Foundation® (NSSF®), the firearms industry’s trade association, is pleased to announce that InfoManiacs has agreed to sponsor SHOT Show’s newest educational forum, the Executive Management Seminar. Designed as the premier educational forum for rising managerial and executive-level professionals, this special seminar will take place the day before the 2017 SHOT Show opens, Monday, January 16.

A research consultancy firm, InfoManiacs was founded and is run today by Laura Kippen, Ph.D. She brings more than two decades of qualitative and quantitative methodology expertise to her expansive list of well-known clients, including Hershey’s, Hilton Worldwide and Ocean Spray, and she works closely with a number of high-profile firearms industry companies, including Remington, Vista Outdoor and the U.S. Concealed Carry Association. NSSF has partnered with Dr. Kippen and InfoManiacs on several important projects.

“Every time we’ve worked with Laura, her research has provided a deep-dive, detailed look at whatever subject matter we were working with and provided perspectives we often didn’t expect,” said Jim Curcuruto, NSSF Director, Industry Research & Analysis. “We think her sponsorship will provide an invaluable opportunity to discover how really good research can help steer long- and short-term business plans, get ahead of emerging trends and set the course for sustained profitability.”

“I’m proud to be a sponsor of this seminar, which is another example of the top-notch support NSSF provides to the firearms industry,” said Kippen. “The seminar will provide insights into the importance and value of information in creating and maintaining competitive advantage. This is what InfoManiacs is all about, and we hope to help attendees who want to gain a better understanding of their markets, consumers, customers and competitors take the next step.”

During the 2017 SHOT Show Executive Management Seminar, attendees will hear from top experts discussing the hottest management techniques and business practices taking place today and covering trending topics such as voice of the customer, multiple generation management, keys to peak performance and segment-specific marketing techniques that will allow you to better hone your business action plans. Morning coffee and a buffet lunch will be provided during this full-day seminar.

Registration for the 2017 SHOT Show is now open. Both NSSF Members and non-Members are invited to add the Executive Management Seminar to the list of events you wish to attend, and NSSF Members receive a significant discount on their fee for this event. Once you’ve successfully registered to attend SHOT Show, you may reserve your seat in the Executive Management Seminar by logging into your dashboard at and adding this event to your shopping cart.

Additional sponsorship opportunities are available for this important event. To learn how you can become a sponsor, contact Chris Tatulli, NSSF Director, Exhibit & Sponsorship Sales, at 203-426-1320 ext. 214 or


About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 12,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit

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