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February 15, 2017

Hugh Wiley Appointed Chief Operating Officer (COO) of the National Shooting Sports Foundation

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For immediate release

February 15, 2017

For more information contact:

Bill Brassard

Hugh Wiley Appointed Chief Operating Officer (COO)
of the National Shooting Sports Foundation

Hugh Wiley, NSSF Chief Operating OfficerNEWTOWN, Conn. — The Board of Governors of the National Shooting Sports Foundation, Inc., is pleased to announce the appointment of Hugh C. Wiley to serve as its Chief Operating Officer. He will be responsible for the day-to-day operations of the NSSF, reporting directly to Stephen L. Sanetti, its President and Chief Executive Officer (CEO).

Hugh brings many unique business skills to the NSSF. He is a graduate of Bowdoin College and has had decades of managerial and marketing experience in both national and international organizations. Most recently, he was the Principal/Partner of Content Wise Associates LLC, a digital, social, mobile, video and content media strategic consulting firm. Previously, he was the Worldwide Publisher of Businessweek; the Worldwide Publisher of The Fortune Group, Publisher of Fortune Small Business; EVP of Sales, Marketing and Media for Time Inc. International, and President and Publisher of Time Inc. Latin America.

Hugh has long been a staunch supporter and defender of the 2nd Amendment, having engaged in hunting and the shooting sports since childhood. He is a competitive trap shooter, a life member of the ATA, and President of the Atlantic Indians Trapshooting Organization, and active in skeet, sporting clays, rifle and pistol shooting. He is President of the Camp Fire Club of America, the oldest big-game conservation organization in America, and past President of its conservation fund. He has hunted big game in Africa, Alaska, British Columbia, Northwest Territories and South America, and is also a passionate bird hunter and waterfowler.

He is a life member of the NRA, a member of the Tamarack Preserve and the International Order of St. Hubertus.

“Hugh has worked for us as a consultant since the middle of 2016, and it is unbelievable how energetic and enthusiastic Hugh is about the mission and goals of the NSSF,” said Sanetti. “He brings many new skills and a fresh perspective to all that we do, and we are all delighted to be working with him as we head into a bright future in 2017.”

NSSF Chairman of the Board Robert Scott commented, “We are excited to be able to add an individual who has been a lifelong sportsman and an accomplished business leader to the strong executive team at NSSF. Hugh’s personal and professional backgrounds are a perfect match for the needs of the Foundation in its role of representing, promoting and defending the industry.”

“I am delighted to be joining the NSSF and I look forward to furthering the Foundation’s mission and vision. This is a critical time in NSSF’s and our country’s history, so I am thrilled to have the opportunity to make a difference in supporting our shooting sports,” said Hugh Wiley.


About NSSF

The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 12,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit

NSSF Media Resources
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