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October 5, 2018

How to Market your Shooting Range on a Budget

By Jeff Swanson

Marketing your shooting range without breaking the bank

In this video, Jeff Swanson from NextGen Range Consulting discusses ways to market your shooting range on a budget. Today’s target shooters are accustomed to checking out firearms at local, independent retailers, only to buy them later online. In response, FFLs and savvy shooting range owners with robust pro shops or adjacent dedicated retail space are getting creative in their marketing and sales techniques. While it is often difficult to compete with online prices for a given item, there are many value-added benefits you can offer to alter the dynamic and earn customers’ long-term business. Read about Value-Added Benefits that Will Set your Range Apart.

About the Author
Jeff Swanson is co-founder and an owner of a “Next Generation” range in Oklahoma, and the Managing Member of NexGen Range Consulting. An attorney, entrepreneur and business development consultant with more than 22 years of experience, Swanson and his team created NexGen Range Consulting to help new and existing range owners across the country create their own next-generation facilities. He also serves on NSSF’s Range Action Specialists team and can be reached for consulting services by contacting NSSF Member Services at 203-426-1320. For more information on NSSF’s Range Action Specialists and their services, click here.

You may also be interested in: NSSF Premium Range Membership and NSSF Range Resources

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Tags: FFL firearms range Grassroots Marketing Jeff Swanson marketing millennial Next Generation Range selling staff training store management

Categories: BP Item, Education, Featured, R3, Ranges, Retailers, Shooting, Top Stories