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January 12, 2015

Show Your Commitment to Responsible Firearm Ownership – Help NSSF’s Project ChildSafe Reach 1,000 Company and Organizational Supporters at SHOT Show

As the industry’s signature program on firearm safety and responsibility, NSSF’s Project ChildSafe will once again have a visible presence at this year’s SHOT Show in Las Vegas.

Even as you arrive in town, you’ll notice some important messages advertised in McCarran International Airport. These ads urge all firearm owners to “Own It? Respect It. Secure It” and are part of an industry initiative we launched last year to help prevent accidents and unauthorized access, and to further demonstrate that we are the nation’s leading voice on firearm safety and responsibility.

The “Own It? Respect It. Secure It” initiative is a large part of our broader Project ChildSafe program, which since 1999 has distributed more than 36 million free firearm safety kits to more than 15,000 communities across the country. Last year alone, the program reached new heights, recruiting a record number of new sponsors, partnering with even more local law enforcement agencies, developing new and improved educational resources and further spreading the message of gun safety with celebrity supporters and media.

To amplify on that success and emphasize that our industry for decades has made available meaningful, effective firearm safety programs and resources, we recently started asking companies and organizations like yours to sign on as Project ChildSafe supporters.  We’ve already recruited several hundred supporters to help carry the Project ChildSafe message in their communities—our goal is to reach 1,000 supporters by the end of this year’s SHOT Show!

There’s no cost involved, simply stop by the Project ChildSafe booth (L350), located on Level 3 of the Venetian (near the Press Room and Radio Row) while at the convention and sign up. While there you can also learn more about the program, take some educational materials to distribute in your communities and make a donation to this important cause—every $2 we receive puts another free firearm safety kit in someone’s hands.

More than 80 percent of Americans have a favorable opinion of Project ChildSafe, regardless of gender, party affiliation or even whether they own firearms. By joining as supporter, you can become a powerful voice in your community to show our industry’s commitment to responsible firearm ownership and to help prevent firearm accidents.

Want to become a supporter today or just learn more about the program? Visit our website,

Project ChildSafe, Inc. is a 501(c)(3) tax-exempt nonprofit organization and the outgrowth of Project ChildSafe’s commitment to firearms safety and education. All donations to the organization are tax deductible to the extent allowed by law.


Chris Dolnack is Senior Vice President and Chief Marketing Officer for the National Shooting Sports Foundation. Follow him on Twitter at @ChrisDolnack.

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Tags: 2015 SHOT Show Donate firearm safety NSSF Own it? Respect it. Secure it. Project ChildSafe Support

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