Customer Relations Expert Hank Yacek
Joins NSSF’s Retail Advisory Council
NEWTOWN, Conn.—The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms industry, is pleased to announce that Hank Yacek has joined its Retail Advisory Council.
Yacek has nearly a quarter-century of industry expertise. His career has included a number of roles, ranging from warehousing to owning his own retail establishment. In 2011, Yacek joined AcuSport, one of the country’s leading distributors of firearms, ammunition and shooting sports goods, as its Director of Retail Development/Business Consultant. In that capacity he leads The Edge, AcuSport’s training and management program that works with independent retailers solutions to create winning customer experience in their stores.
“We are thrilled to have Hank join our Retail Advisory Council,” said Patrick Shay, NSSF Director, Retail Development. “His hands-on, in-the-field approach to creating retail solutions that drive customers back to stores time and again means he brings a unique insights to our group of experts. That’s something from which both the Council and our member retailers will greatly benefit.”
“In the world of modern retail, it has never been more important for retailers to stay on top of—and hopefully, at times, get in front of—retail trends and stay relevant to the consumer,” commented Yacek. “ Retail is no longer a simple ‘buy it today, sell it tomorrow’ marketplace. Without insights into how consumers are engaging with retail on all fronts, our industry can fall off pace from what consumers are demanding. By joining the Retail Advisory Council I hope to help bring some of that ‘at consumer level’ perspective to the group so that we can help explore and develop that next generation of retail within our industry.”
NSSF’s Retail Advisory Council is comprised of 10 highly regarded industry retail professionals. They work to add their combined knowledge banks to the input of NSSF’s members and create resources and solutions that improve how today’s firearms retailers do business. To learn more, including information about the many benefits of joining NSSF, visit www.nssf.org.
-30-
About NSSF The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 12,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit www.nssf.org.
We use cookies to ensure we give you the best experience on our website. By clicking "Accept" or using our website, you consent to the use of cookies unless you have disabled them. ACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.