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January 30, 2017

Cincinnati Campaign Targets Illegal Gun Purchases

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For immediate release

January 30, 2017

For more information contact:

Mike Bazinet

Cincinnati Campaign Targets Illegal Gun Purchases

NSSF, ATF, U.S. Attorney, Area Law Enforcement
Emphasize ‘Don’t Lie for the Other Guy’

Don't Lie for the Other GuyCINCINNATI — As part of an ongoing national effort to help prevent illegal “straw” purchases of firearms, the National Shooting Sports Foundation® (NSSF®) and the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) are reminding the public in the Cincinnati area that stiff penalties are in place for individuals convicted of such purchases.

Billboard advertisements for the Don’t Lie for the Other Guy program have been purchased by NSSF in key locations throughout the region with the message: “Buy a gun for someone who can’t and buy yourself 10 years in jail. Don’t Lie for the Other Guy.”

The month-long public awareness campaign was officially launched today with a program at the Bass Pro Shops, 300 Cincinnati Mills Drive, Cincinnati. Present at the event were representatives of the ATF Columbus Field Division, the U.S. Attorney’s Office for the Southern District of Ohio, the Cincinnati Police Department, Hamilton County Sheriff’s Office and NSSF.

More than 9.7 million weekly media impressions will be delivered via billboards around Cincinnati ,and more than 1,400 30-second radio spots will air weekly on local stations. Cincinnati was chosen for this special campaign by ATF. No taxpayer dollars are used. The program is funded in full by the firearms industry.

“As evidenced today, the firearms industry is proud of its longstanding cooperative relationship with the ATF and the entire law enforcement community by assisting them in their efforts to combat the criminal acquisition and misuse of firearms,” said NSSF Lawrence G. Keane, NSSF senior vice president and general counsel.

“Don’t Lie” is a cooperative program of ATF and NSSF, the trade association for the firearms and ammunition industry. The effort was developed more than a decade ago to raise public awareness about the seriousness of the crime of purchasing a firearm for someone who cannot legally do so. The program also helps ATF educate firearms dealers so they can be better prepared to deter potential straw purchases. The public campaign drives home the message that anyone attempting an illegal firearm purchase faces a stiff federal felony penalty of up to 10 years in jail or up to $250,000 in fines.

To legally purchase a firearm, a person must be able to pass an FBI National Instant Criminal Background Check and fully comply with state and local laws. When a criminal knows he cannot pass this check, he may try to induce a friend or other person to make the purchase on his behalf, which is known as a straw purchase and is a felony.

This public awareness campaign constitutes only part of the Don’t Lie for the Other Guy outreach effort. The full Don’t Lie for the Other Guy program, which also involves educating firearms retailers to better detect and prevent straw purchases, has been rolled out in major cities throughout the country. In the retailer segment, federal firearms licensees are provided a Don’t Lie for the Other Guy retailer kit containing a training video and informational brochure for store owners and staff, as well as point-of-purchase displays aimed to deter illegal straw purchases.

Some of the Cincinnati area billboard locations are provided below:

Digital Billboards:

  • I-75 & Ludlow (facing south)
  • I-275 east of Mosteller (facing west)

Static Billboards:

  • I-75 & Mitchell (facing south)
  • SR 747 north of Crescentville (facing north)
  • I-75 south of I-74 (facing north)

Static Poster:

  • Liberty St 10′ E/O Republic St SS FW

Learn more about Don’t Lie for the Other Guy at


About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 12,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit

NSSF Media Resources
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Tags: advertisements ATF Billboards Cincinnati don't lie for the other guy Firearms guns Illegal Gun Purchases law enforcement NSSF straw purchase U.S. Attorney

Categories: Press Releases