back arrow iconBack to News

October 8, 2014

Celerant Technology Signs on as Gold Sponsor of SHOT Show University

For immediate release

October 8, 2014

For more information contact:

Bill Brassard

Celerant Technology Signs on as Gold Sponsor of SHOT Show University

NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®) is pleased to announce that Celerant Technology Corp. has increased its commitment to the industry’s retailers by becoming a Gold level sponsor of the 2015 SHOT Show University. A long-time supporter of SSU at the Bronze level, Celerant Technology is a leader in advanced retail management software, with a focus on solutions that meet individual business needs.

“Celerant is completely dedicated to providing tools that retailers need and want as consumer buying and banking practices evolve at what often seems a breakneck pace,” said Patrick Shay, NSSF Director, Retail Development. “They have sponsored SSU for several years now, but their move to increase their sponsorship to the Gold level demonstrates clearly how dedicated they are to the people standing on the front lines with the firearms consumers.”

“As a partner of the NSSF of many years and a preferred software solution for its member base, we are excited to expand our support of the 2015 SHOT Show University,” said Michele Salerno, Director of Marketing/Sales at Celerant Technology. “Celerant strives to provide dealers with the tools to streamline all channels and operations of their retail business, while placing a special emphasis on helping merchants maintain ATF compliance. Through our latest web-based platform, Stratus Retail, we expanded our POS and electronic A&D offering by incorporating range management, course scheduling, vendor catalog imports and auto-ordering capabilities through vendors such as AcuSport. We look forward showcasing our latest technology at the upcoming SHOT Show University and SHOT Show in order to demonstrate how NSSF retail members can integrate their entire business through one, single platform.”

The 2015 SHOT Show University is scheduled for Jan. 19, the day before the show opens. The premier retailer educational event of SHOT Show, SSU is always a sellout. New for 2015, NSSF is providing one complimentary ticket to the event for qualifying Premium Retailer members. Additional tickets, as well as those for those wishing to attend who are not Premium Retailer members, are $250 for NSSF members and $500 for non-members.

For more information on SHOT Show University, go to To upgrade your membership to a Premium Retailer level or to join NSSF at whatever level best suits your business needs, go to the Membership section of


About NSSF

The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 10,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit

NSSF Media Resources
NSSF on Facebook NSSF on Twitter
Share This Article

Categories: Press Releases