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September 13, 2021

Caldwell, Crimson Trace, Lockdown, Wheeler Continue Support for Mentorship With +ONE® Gearbox Giveaway

NEWTOWN, Conn.—NSSF®, the firearm industry trade association, is pleased to announce that American Outdoor Brands companies Caldwell, Crimson Trace, Lockdown and Wheeler are sponsoring a +ONE® Gearbox giveaway to continue encouraging peer-to-peer mentorship in shooting sports and hunting through the +ONE Movement.

NSSF’s +ONE Movement encourages the mentoring of newcomers by experienced target shooters and hunters in order to pass on the enjoyment and tradition of the shooting sports. Anytime is a good time to introduce someone new to recreational shooting, and NSSF can help with mentoring and newcomer resources at

Caldwell, Crimson Trace, Lockdown and Wheeler want to help recreational shooters get out and enjoy the fun and excitement of the shooting sports by offering this great package, valued at $2,031.88, full of essential range gear.

What’s in the Gearbox:

+ONE American Outdoor Brands Gearbox Giveaway
Enter to Win

Lead Sled 3 — $149.99
Portable Range Kit w/ AR500 Target — $114.99
E-Max Pro BT — $49.99

F.A.T. Wrench® with 10 Bit Set — $79.99
Delta Series Compact Multi-Tool — $39.99
89 Piece Professional Gunsmithing Screwdriver Set — $89.99

PUCK — $119.99
IPS Shelf — $119.99
Rechargable 450G Silica Gel (5 Pack) — $11.99

Crimson Trace
Brushline Pro 3-12×42 Plex — $629.99
CMR-207G — $284.99
CTS-1300 — $339.99

“We are grateful for Caldwell, Crimson Trace, Lockdown and Wheeler’s continued support of the +ONE Movement immediately following National Shooting Sports Month,” said Zach Snow, NSSF Director, Member Development. “Their efforts help to encourage experienced shooters and hunters to mentor newcomers so they can enjoy these lifelong activities with friends and family.”

“Our brands are extremely proud and excited to further our partnership with NSSF for their September Gearbox giveaway,” said Ryan Donahue, Director of Brand Management, American Outdoor Brands. “We are thrilled to support and engage with new and passionate shooters across the country by providing quality products ensured to get you to the range.”

There are now over 2 million pledges and potential mentees who are part of the +ONE Movement. Individuals and businesses interested in promoting and getting directly involved in the +ONE Movement can visit and to learn more about the initiative and find ways to get started. Additional +ONE resources can be downloaded and or ordered at


About NSSF
NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearm retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit 


NSSF Media contact:
Bill Brassard
203-426-1320 ext. 212

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