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October 5, 2020

Bushnell Contributes $25,000 to NSSF’s 2020 #GUNVOTE Voter Education Campaign

NEWTOWN, Conn. – NSSF®, the trade association for the firearm industry, is pleased to announce that Bushnell and the Family of Hunting and Shooting Accessories Brands it’s a part of, has contributed $25,000 to NSSF’s #GUNVOTE® voter registration, education and mobilization campaign.

“Voting on November 3rd is critical. At Bushnell, we’re proud to support and contribute to NSSF’s voter registration, education and mobilization campaign. Ensuring all law-abiding Americans have the ability to safely and responsibly exercise their Constitutional right to keep and bear arms will be supported when more individuals cast their ballot and vote,” said Bushnell President Vishak Sankaran.

“Vishak Sankaran’s leadership within the firearm and ammunition industry is unquestioned and his dedication to preserving the Second Amendment and future of our industry is well known and respected,” stated Lawrence G. Keane, NSSF Senior Vice President and General Counsel. “Bushnell’s contribution to NSSF’s #GUNVOTE campaign means millions of new firearm owners and Second Amendment supporters will become registered voters, educated and active heading into November’s election. We’re proud to have Bushnell as an industry partner and their contribution is crucial at this time and we thank their entire team for it.”

Election Day is less than one month away when tens of millions of voters, including more than 5 million first-time gun buyers, will head to the polls to cast their ballot in the most consequential election for the Second Amendment.

#GUNVOTE is a campaign by the NSSF to encourage America’s gun owners, target shooters and hunters to register to vote, to become educated on where the candidates stand on the Second Amendment and, on election day, not to risk their rights and #GUNVOTE. The campaign’s website provides links to help voters register and find their polling place. NSSF strongly encourages all industry members to download the #GUNVOTE button to use on their websites and social media.


About NSSF
NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, log on to


Media contact:
Mark Oliva
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