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October 28, 2015

Browning Ammunition Named Gold Sponsor of 2016 SHOT Show University

For immediate release

October 28, 2015

For more information contact:

Bill Brassard

Browning Ammunition Named Gold Sponsor
of 2016 SHOT Show University

NEWTOWN, Conn.— The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms industry, is pleased to announce that Browning Ammunition has agreed to sponsor the 2016 SHOT Show University at the Gold Level. The new Browning line of ammunition features rimfire, handgun, shotgun and rifle products and was announced in early October.

“We are excited to have Browning and its new ammunition line join us as a Gold sponsor of the 2016 SHOT Show University,” said Patrick Shay, NSSF Director, Retail Development. “Browning has worked side by side with NSSF for many years on a wide variety of projects, and its commitment to SHOT Show University readily demonstrates that same level of dedication to the front-line retailers helping to sell its products.”

“The Browning brand is highly regarded in the industry and around the world, and we welcome the opportunity to partner with the NSSF and SHOT Show University,” said Ben Frank, Brand Manager for Browning Ammunition. “This venue allows us a wonderful chance to communicate to retailers as well as those associated with shooting ranges across the country.”

The 2016 SHOT Show University will take place January 18, the day before the show opens. Registration for this event is now open to retailers and exhibitors whose applications to attend the show have been approved. NSSF Premium Retailer members are permitted one complimentary ticket to the event. Tickets for all other NSSF members and for Premium Retailer members wishing to purchase tickets in addition their complimentary seat are $250. Tickets for non-member retailers and exhibitors are available for $500. The full course description for the 2016 SHOT Show University is available at For more information, visit


About NSSF

The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 12,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit

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Categories: Press Releases