January 13, 2012
All I Want for Christmas is a _______. Social Media Sheds Light on What Firearms Were Popular During Holidays
During the holidays, many Americans were proud to announce via social media what brand of firearm they desired or received for Christmas.
NSSF asked social media monitoring service Radian6 to search public social media posts containing the keywords “Christmas,” “firearm” or “gun” along with firearm manufacturers’ names.
This chart shows the top ten manufacturers mentioned in social media posts from Dec. 25 to Jan. 7.
The chart data sourced from Radian6 is from a sample of approximately 2,500 online public mentions. Mentions come from a variety of social media sites, including Twitter, Facebook, blogs, forums, YouTube and others.
Virall created a chart for an updated version of this graphic in 2020. It found that interestingly, despite its younger age demographic, TikTok views, likes, and followers were all greater than the respective counts on all other social media platforms for similar engagement metrics.