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August 16, 2018

Aguila Ammunition Newest Supporter of NSSF’s First Shots Program

NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms industry, is pleased to announce that Aguila Ammunition has agreed to be the official rimfire ammunition sponsor for the organization’s First Shots program. Aguila Ammunition is a leading manufacturer of rimfire, centerfire and shotshell ammunition, with a primary manufacturing facility in Cuernavaca, Mexico and a new U.S. facility in Conroe, Texas.  Texas Armament & Technology is the exclusive North American distributor for Aguila Ammunition.

Aguila Ammunition“Having worked with Aguila when NSSF administered the Rimfire Challenge program, and most recently with the successful Aguila Cup this past June at Fossil Pointe Sporting Grounds in Decatur, Texas, I can tell you that this is a company deeply invested in getting people active in the shooting sports,” said Zach Snow, NSSF Director, Shooting Range Services. “We are very pleased to have them now support the First Shots program by providing rimfire ammunition to all ranges participating in these important safety and skills-building introductory experiences.”

“Aguila Ammunition is proud to support NSSF‘s First Shots initiative,” said Kristi Heuring, Director of Marketing for Aguila Ammunition. “The growth of the shooting sports industry is dependent upon introducing and educating new shooters on all facets of shooting from gun safety to shooting competitions. Aguila is happy to be the ammo used when new shooters are taking their first shots.”

The NSSF First Shots program recognizes that the biggest challenge for new shooters is simply getting started. First Shots eases that challenge by providing basic safety instruction and a fun, memorable introduction to target shooting. More than 43 percent of First Shots participants are converted to target shooting enthusiasts who individually spend on average more than $600 annually on their shooting sports endeavors.

Ranges of all types and sizes should consider hosting First Shots events, which can focus on an introduction to handguns, rifles or shotguns. NSSF provides host ranges with all program materials and promotional packages to help defray the overall event expenses and help attract a whole new audience to the world of shooting sports. To learn more or to begin hosting First Shots events, contact Ann Gamauf at 203-426-1320 ext. 247.


About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 11,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit


Media contact:
Bill Brassard

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