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May 3, 2018

5 BIG Reasons Why You Need to Attend the 2018 Industry Summit

By Melissa Schilling

NSSF’s upcoming 2018 Industry Summit, set for June 4-6 will feature dynamic speakers, thought-provoking discussions and groundbreaking research geared toward leaders from all segments of our industry, including retailers, manufacturers, distributors, range owners, conservation community members, state wildlife agency staff and marketing and public relations professionals. The NSSF Industry Summit is the premier forum for leaders in the firearms industry, providing a platform for information and idea exchange.

Here are five reasons why everyone in our industry should attend this year’s Summit:

1. Connect with People from All Walks of the Shooting Sports Industry

The Summit offers a forum like no other to connect with people from all segments of our industry — from retailers and ranges to manufacturers to state agencies. It gives everyone the chance to network, share ideas and get on the same page.

2. Hear Fresh Perspectives

The shooting sports community is vastly diverse, and thanks to an influx of new participants it’s becoming more and more so each day. We’ve assembled a lineup of outstanding sessions and panel discussions that will offer fresh perspectives on hunting and the shooting sports that you won’t hear anywhere else.  

3. Get ‘A View From The Top’

Those who succeed by a measure above others are those we look to for insight and guidance. Our Industry Summit CEO Panel, renewed for 2018 following its tremendous success last year, aims to provide attendees a way to see the forest despite the trees, with a comprehensive look at our industry’s market viability since the 2016 presidential elections and outlining strategies for success for the months to come. This year our CEO panel will be moderated by NSSF’s Senior Vice President and Chief Marketing Officer Chris Dolnack. He will be joined by some of our industry’s most respected leaders.

4. Get the Wheels Turning

Each year, everyone that attends the Summit walks away energized with new ideas, new contacts and a fresh perspective on where we’re headed. The agenda is packed with informative sessions, and this year’s format will provide all attendees the opportunity to be a part of the discussion and help pave the way forward for our industry.

5. Get Inspired

Adversity is an ever-present factor in today’s business world. How you handle that adversity determines how you come out on the other side. In our closing keynote address to the 2018 Industry Summit, noted TED Talk speaker and renowned multi-media artist Phil Hansen will share the story of his own adversity — one that made it nearly impossible to create his hallmark pointillist art — and the path his life and career took as he sought and found a unique solution.

I encourage everyone in the shooting sports industry to make plans to intend the Industry Summit. Learn more, view the Summit schedule, see who’s attending at

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