Who’s Presenting at the NSSF Marketing and Leadership Summit
Combining elements from two of NSSF’s most popular events, the Industry Summit and CMO Summit, this is an industry super-conference you don’t want to miss.
Clay Ausley, native of North Carolina, is the owner and founder of Fuquay Gun in Fuquay-Varina, N.C. Since opening its doors in 2004, Fuquay Gun has become one of the nation’s largest independently owned and operated firearm retail and online stores.
Ausley has built his businesses on good old-fashioned friendly customer service. Fuquay Guns’ retail location services hundreds of thousands of customers, and maintains some of the best customer satisfaction ratings in the industry. With an attention to detail and laser-like focus, Fuquay Guns’ customer satisfaction and service is second to none.
Ausley and Fuquay Gun team have been recognized for their sales efforts by a number of manufacturers, earning the following honors: DPMS Distinguished Dealer Award (2006), Vortex Optics Top 100 Dealer (2016–2021), SB Tactical Dealer of the Year (2018, 2019), GunBroker Top 100 Dealer (2018, 2019) Federal Premium 365 Dealer (2019), GLOCK Dealer of the Month (Aug. 2019), CZ Top 10 Dealer (2019), Smith & Wesson Ambassador Dealer (2020), GunBroker Top 10 Dealer (2020, 2021).
Beyond sales service, Ausley’s team has been very involved in charitable efforts. He was recognized with the Presidential Call To Service Award for contributions to the Wounded Warriors Project and has been active in helping the local community through the To Make A Smile Foundation.
Jacquelyn Clark is the Founder and Co-Owner of Bristlecone Shooting, Training & Retail Center in Lakewood, Colo. Bristlecone is a start-up, family-owned business that is owned and operated by husband-and-wife team, Jacquelyn and Bryan Clark.
As a recreational shooter for the past 15 years, Jacquelyn discovered very few indoor shooting ranges where the focus was placed on the recreational experience when she moved to Colorado. What’s more, she saw many of the private Denver-area ranges had prohibitively long waiting lists. Instead of fighting the system, she and her husband Bryan decided to work with it by creating their own ideal shooting environment.
Founded in 2013, Bristlecone opened its’ doors to the public in January 2015. Bristlecone’s Mission Statement is: “To be Denver’s premier indoor shooting range, training, and retail center by providing An Extraordinary Recreational Experience for shooting enthusiasts of all levels. Bristlecone Shooting, Training & Retail Center is known for top-rate, safe facilities, first-class retail, exceptional customer service delivered by knowledgeable staff, as well as an unmatched dedication to the education, training, and development of our guests.”
Bristlecone Shooting, Training & Retail Center was awarded NSSF’s highest rating of 5 Stars in 2017, was voted Best Indoor Shooting Range in Denver by Westword in 2021 and continues to operate and grow successfully in Lakewood.
Jacquelyn’s prior professional experience includes 7 years as a member of the Executive Team for a $35 million company, as well as experience in business development and accounting for mid-size and Fortune 300 companies. She’s a Certified Pistol Instructor, a Certified Defensive Firearms Coach and is an active contributor to the Colorado Firearms Safety Coalition.
Shep Hyken is a customer service and experience expert and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. His articles have been read in hundreds of publications, and he is the author of Moments of Magic®, The Loyal Customer, The Cult of the Customer, The Amazement Revolution and Amaze Every Customer Every Time. He is also the creator of The Customer Focus™, a customer service training program which helps clients develop a customer service culture and loyalty mindset.
In 1983 Shep founded Shepard Presentations and since then has worked with hundreds of clients ranging from Fortune 100 size organizations to companies with less than 50 employees. Some of his clients include American Airlines, AAA, Anheuser-Busch, AT&T, AETNA, Abbott Laboratories, American Express - and that’s just a few of the A’s! Shep Hyken’s most requested programs focus on customer service, customer loyalty, internal service, customer relations and the customer experience. He is known for his high-energy presentations, which combine important information with entertainment (humor and magic) to create exciting programs for his audiences.
Kristin Marlow is the Chief Marketing Officer of Staccato. Since joining Staccato Jan. 2020, she guided the company’s strategic rebrand from STI to Staccato, and led the company’s award-winning redesign of Staccato2011.com where customers (civilians and professionals alike) can purchase and personalize 2011® pistols. Kristin continues to grow the Staccato brand through ongoing brand storytelling and customer-first strategies that engage Staccato’s diverse audiences both in-person and across digital channels.
New to the firearm industry, Kristin has over 20 years of expertise integrating the “art and science” of strategic brand and data-driven marketing, having held senior positions in leading global agencies including Razorfish and Weber Shandwick. Throughout her career she has led marketing programs spanning owned experiences (brand creative, web development, content), paid media (advertising, programmatic, search), and earned media for companies including Visa, Virgin Entertainment, Montage Hotels & Resorts, Anthem Blue Cross Blue Shield, T. Rowe Price and Hulu.
A former California resident, Kristin is proud to have been a part of Homeland Security Investigation’s inaugural 2019 Citizens Academy in San Francisco. Kristin now lives in the great state of Texas. A Mount Holyoke College graduate, Kristin received her MBA from Harvard Business School.
Seth is an internationally recognized thought leader, advisor, and top- rated keynote speaker on talent management, change and innovation, digital transformation, leadership, and the future of work.
His research, case studies, and thought leadership focus on inspiring audiences while sharing actionable strategies to drive meaningful outcomes for individuals and their organizations. He also coaches high- performing leaders with practical, life-tested ideas, concepts, and frameworks to elevate their impact and create lasting legacies.
Over the past decade, Seth has shared his insights with thousands of business leaders around the globe for many of the world’s most recognizable brands including Mastercard, Johnson and Johnson, IBM, The Dallas Cowboys, AT&T, PepsiCo, GE Energy, E&Y, Caterpillar, and The Walt Disney Company, to name a few.
In addition to speaking, Seth is the founder and CEO of FutureSight Labs, an org design and transformation firm that supports many of the world’s most inspiring leaders by helping prepare themselves and their organizations for the future of work through research, training, advising, coaching, digital tools, and thought leadership.
Jade Moldae is the editor of Shooting Industry magazine. Moldae joined FMG Publications in 2012, working in digital media and communications, later serving as managing editor for Shooting Industry and American Handgunner. Through working with both brands, Moldae developed a particular passion for the business and marketing side of the shooting, hunting and outdoor industry and championing its backbone: the independent storefront dealer. He was named editor of Shooting Industry May 2015.
Moldae published Shooting Industry’s first-ever Woman’s Issue in 2019, which has become an annual reader favorite. He also pens the monthly Industry Link column, providing dealers with business information vital to seasonal inventory planning. In addition to coordinating a team of content writers, Moldae contributes timely content for Shooting Industry’s weekly Dealer Advantage newsletter.
Moldae graduated from the University of California, Santa Barbara, double majoring in Communication and Political Science. Shooting Industry has been published monthly since 1955 and serves 20,000 dealers and industry professionals in both print and digital formats.
Jason spent 10 years as an enlisted Navy SEAL and ten years as a SEAL Officer leading SEAL teams in combat operations in Iraq and Afghanistan.
Jason is an expert in helping individuals, companies, teams and organizations implement lasting change after experiencing failure, crisis and adversity from having lived through all these things at the highest level in his Navy SEAL career. From failure as a young leader and almost being kicked out of the SEAL Teams, to redemption and leading teams in intense combat operations in Iraq, to being shot 8 times including a round to the face, Jason has lived the OVERCOME MINDSET he teaches. He has done an incredible job of taking these lessons learned and making them relatable to teams, businesses and organizations around the world. As Jason says, "These are not SEAL lessons, these are human lessons!" Your team will walk away with a new perspective and understanding that there are no bad days, only good days and great days. Your team will learn the Pointman principles – the key lessons SEAL leaders use to ensure mission success balanced against risk mitigation and catastrophic events. They will understand how to build elite-performance teams comprised of multi-dimensional leaders. Jason teaches individuals, companies and teams how to overcome failure, setbacks and catastrophic crisis through his incredible presentations on life ambushes and his proven, "Get off the X" methodology to not only survive the crisis but thrive and launch from it!
Jason is the New York Times bestselling author of The Trident, The Forging and Reforging of a Navy SEAL Leader and has appeared on multiple national news networks including Fox News, CBS, CNN, and CBN.
Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog and podcast -- The Marketing Companion -- are at the top of the charts in the marketing field. Mark has worked in global sales, PR, and marketing positions for 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions. Mark is also an advisor to B Squared Media and several tech startups. He has advanced degrees in marketing and organizational development; holds seven patents; and is a faculty member of the graduate studies program at Rutgers University.
Customized for every audience, Mark’s inspiring and memorable programs specialize in marketing and strategies for content marketing, digital marketing, social media, and personal branding. His clients range from successful start-ups to global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK Government.
Mark is the bestselling author of nine path-finding books including the first book ever written on influence marketing. Mark’s books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than 750 libraries worldwide. Mark is also a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC and the CBS NEWS. He is a contributing columnist to The Harvard Business Review, and Entrepreneur Magazine.
Philip Smith is the visionary, strategist and founder of the National African American Gun Association. The organization’s motto, "We are Family," is something he embraces: Everyone is welcome regardless of race, political affiliation, gender or religion. With his leadership, the organization has grown to more than 35,000 with members across every state and around the world, represented in more than 100 chapters.