We are the firearm industry, and we’re dedicated to promoting the safe, responsible use of our products. As a leading authority on gun safety, it’s our duty to pass that knowledge on to others. From infographics and safety kits to videos, literature and suicide prevention resources, NSSF makes available tools every industry member can use to spread the word.
Learn More

Limited Time Availability: Best of SHOT On Demand

Act now to purchase access to five of the top sessions from the 2021 SHOT On Demand series of webinars

Learn More

Suicide Prevention Toolkit Available

Join the efforts of Project 2025 which seeks to reduce the annual U.S. suicide rate by 20 percent by the year 2025.

Read More

VIDEO: Preventing Firearm Thefts from Vehicles

A lockable gun case or lockbox may be the most practical choice to securely store a gun in a vehicle.

Watch Now

Land your dream job here!

All across America, the firearm, ammunition and outdoor industry is hiring.

View Jobs

Support for Gun Control Wanes

New Gallup poll shows Americans want less gun control laws now than they did in 2016.

Read More

Bring New Shooters Back to Your Range

The NSSF First Shots program is uniquely designed to support NSSF-member range facilities across the country to safely and enjoyably introduce individuals to the fun of shooting.

Learn More


The NSSF Government Relations team relentlessly advocates for measures on behalf of
and works in defense of the firearm and ammunition industry at all levels and before all
branches of government.

Learn More


Industry Reference Guide

2020 Industry Reference GuideSM is a comprehensive report that encompasses the shooting sports industry into one, easy-to-reference resource. Full-color detailed information with the latest industry statistics. More than 190 pages of information.

DownloadAll Articles
Best Seller

Customized Market Reports

NSSF Customized Market ReportsSM are tailor-designed market templates prepared specifically for your trade area. The information in these reports will aid you in building well-targeted marketing efforts that will ultimately improve your business.

ViewAll Articles
Consumer Insights

Consumer Segmentation Report

In-depth 150-page report identifies the main types of gun owners are and develops profiles of each segment based on their wants and needs. The report further expands the definitions and profiles of the eight main segments of gun owners.

ViewAll Articles

Become a member of NSSF

With a membership of thousands of manufacturers, distributors, firearm retailers,
shooting ranges, sportsmen’s organizations and publishers nationwide, our industry’s voice is strong.
Help us make it that much stronger.

Join Now