The Firearm Industry Trade Association
NSSF leads the way in advocating for the industry and its business and jobs, keeping guns out of the wrong hands, encouraging enjoyment of recreational shooting and hunting and helping people better understand the industry’s lawful products.
Safety
We are the firearm industry, and we’re dedicated to promoting
the safe, responsible use of our products. As a leading
authority on gun safety, it’s our duty to pass that knowledge
on to others. From infographics and safety kits to videos,
literature and suicide prevention resources, NSSF makes
available tools every industry member can use to spread the word.
Real Solutions. Safer Communities.®
Firearm Industry Inducts Three into NSSF Hall of Fame
The contributions of Bob Behn, Richard Lipsey and Bill Ruger, Sr., to our industry and the shooting sports are recognized at the 2023 SHOT Show®.
More...2022 State Legislator of the Year
Louisiana Rep. Blake Miguez recognized for his determined commitment to protect the firearm industry against “woke” discrimination.
More...Land your dream job here!
All across America, the firearm, ammunition and outdoor industry is hiring.
View JobsKen Sedlecky Lifetime Achievement Award Presented
Throughout his career, Dave Baron has given back to this industry and the people.
More...Financing Platform Added to NSSF’s Affinity Partner Network
Provider specializes in outdoor recreation and sporting goods point-of-sale financing with buy-now, pay-later solutions and multiple financing products.
More...Advocacy
The NSSF Government Relations team relentlessly advocates for measures on behalf of
and works in defense of the firearm and ammunition industry at all levels and before all
branches of government.
Customized Market Reports
NSSF Customized Market ReportsSM are tailor-designed market templates prepared specifically for your trade area. The information in these reports will aid you in building well-targeted marketing efforts that will ultimately improve your business.
Learn MoreAll Research Publications
Modern Sporting Rifle (MSR) Comprehensive Consumer Report
Based on a 12/9/21–1/2/22 survey of AR- and AK-platform modern sporting rifle owners, this study was conducted to obtain current information regarding behaviors and interests in this segment of the firearm market.
Order TodayAll Research Publications
Shooting Sports Participation Report
More than 50 million people enjoy sport and target shooting activities in the United States. Annual report details U.S. participation in hunting and target shooting sports including gender and age group, household income, regional and state data.
Learn MoreAll Research PublicationsCurrent Campaigns & Programs
Become a member of NSSF
With a membership of thousands of manufacturers, distributors, firearm retailers,
shooting ranges, sportsmen’s organizations and publishers nationwide, our industry’s voice is strong.
Help us make it that much stronger.