New ‘Women Gun Owners’ NSSF Report Available

Today during the SHOT Show, NSSF President and CEO Steve Sanetti announced the release of a new report, "Women Gun Owners: Purchasing, Perceptions and Participation."

Expanding Sales to Women

As women continue to be a growing economic force in the industry today, it’s important to take note of the “bigger picture” in marketing to this segment. There’s a good…

VIDEO: How to Expand Sales to Women

Reaching a new customer base like women can expand sales but reaching them means understanding and meeting their needs, not about how they differ from men. Women are a segment…

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