Women Gun Owners – Purchasing, Perceptions & Participation
NSSF Report shows the women’s market is a force in our industry, and manufacturers, retailers and shooting ranges are making changes to their products and services to satisfy women’s tastes…
Women Testify of Second Amendment Empowerment to Congress
Congress heard directly from women on the need to empower women by protecting Second Amendment rights in a hearing at the U.S. House of Representatives. The hearing gave voice to women, including domestic violence survivors, of how gun control measures often make it more burdensome for women to protect themselves, even as gun control […]
Armed Women of America Partners with NSSF’s First Shots Program
WASHINGTON, D.C. — NSSF®, The Firearm Industry Trade Association, is pleased to announce that Armed Women of America has become an official partner of NSSF’s First Shots® program. First Shots is the introductory and refresher target-shooting program made available through host target-shooting ranges across the country. A non-profit organization, Armed Women of America organizes local […]
A Girl & A Gun Partners with NSSF’s First Shots Program
WASHINGTON, D.C. — NSSF®, The Firearm Industry Trade Association, is pleased to announce that A Girl & A Gun Women’s Shooting League has become an official partner of NSSF’s First Shots® program, the introductory and refresher target-shooting program made available through host target-shooting ranges across the country. Founded in 2011, A Girl & A […]
Evolving for Success: How Firearm Retailers Can Thrive with New Demographics
[…] its core audience, but what about those who don’t identify as Second Amendment advocates or avid shooters? As the industry evolves, so does its potential customer base. Women, Gen Z and those outside the traditional firearm enthusiast demographic represent untapped opportunities for growth—if retailers are willing to adapt. Drawing from my experience working in […]
NSSF Congratulates USA Shooting Team on Historic Performance at Paris 2024 Olympics
[…] performance. In the finals, his precision and composure shone through as he hit 58 out of 60 targets, securing the gold medal. Sagen Maddalena Wins Silver in Women’s Smallbore Rifle Maddalena celebrating after winning silver in the 2024 Summer Olympics. Image Source: (USA Shooting/Joshua Schave) Sagen Maddalena demonstrated exceptional resilience in the Women’s 50m […]
Firearm Industry Celebrates Our Black Community and Family
[…] positive images for families, for husbands, for mothers, for kids. It’s something we should embrace and use that positive energy in a legal, law-abiding way.” ‘Empowered’ Black Women Leading the Way Lawful and responsible gun ownership in the African American community is common today. Many choose to own a firearm for self-defense while others […]
Carjacked Congressman Highlights Reasons for Increasing Lawful Gun Ownership
[…] murder suspect in the city has eleven prior arrests. How are would-be victims in Washington, D.C., responding? They aren’t sitting around and waiting to be victimized, especially women in the Washington D.C. metropolitan area – and most specifically African Americans. “A lot of times men look at women and they think we are defenseless. […]
DNC Makes It Official: Hogg Wild for Gun Control
[…] million first time gun buyers in 2024 and 30 percent of first-time gun buyers in 2024 were under the age of 30 and over 29 percent were women. Of those who were buying firearms in 2024, fifty-seven percent of firearm retailers surveyed reported an increase of White women, 32 percent reported an increase Black […]
Biden Administration Targets Public Lands Recreational Shooting
President Joe Biden is determined to decimate the notion that responsible gun owners should be able to responsibly teach the next generation of outdoorsmen and women recreational target shooting. His latest scheme is to shutter 98.9 percent of the Sonoran Desert National Monument to recreational target shooting. The Department of the Interior’s Bureau of […]
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