New NSSF Report: More Women Owning Guns, Going Target Shooting and Hunting
Today during the Shooting, Hunting and Outdoor Trade Show (SHOT Show), NSSF President and CEO Steve Sanetti discussed the findings in the new report, "Women Gun Owners: Purchasing, Perceptions and…
New ‘Women Gun Owners’ NSSF Report Available
Today during the SHOT Show, NSSF President and CEO Steve Sanetti announced the release of a new report, "Women Gun Owners: Purchasing, Perceptions and Participation."
Expanding Sales to Women
As women continue to be a growing economic force in the industry today, it’s important to take note of the “bigger picture” in marketing to this segment. There’s a good…
2016 SHOT Show Panel Discussion—Merchandising To Women Hunters: It’s More than ‘Going Pink’
The opportunities to sell products specifically made for women hunters are available in a capacity never seen before.
VIDEO: How to Expand Sales to Women
Reaching a new customer base like women can expand sales but reaching them means understanding and meeting their needs, not about how they differ from men. Women are a segment…
Women in Your Store — Are You Marketing to Them, or Just Selling?
There is no doubt that the firearms industry is doing a better job of producing goods that work better for and better fit women.
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