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Firearm Customization: Unlock New Profits and Customers for Your Business

[…] custom offering, Glitter Gunz. Phil Hesseling owns Hesseling & Sons Firearms & Gunsmithing in Lima, Ohio. Five years ago, Phil’s wife Gennifer transitioned from teaching self-defense to women to working with him in the family business and Glitter Gunz was born. Glitter Gunz transformed their business, changing their Facebook following from 4,000 mostly male […]


Gun Control Groups Can’t Stomach Women Gun Owners

[…] for gun ownership. And it’s the half of the population that owning a firearm for self-defense benefits the most in time of need. Sure, in the past, women were not the segment of the population that immediately popped in to mind as being firearm owners. But now in 2025, shouldn’t that be different? Women […]


Armed Americans: New Public Polling Reveals What the Firearm Industry Has Seen for Years

[…] were politically Independent, or even Democrats. Changing Face of Firearms The second main takeaway from the new polling data is that gun control groups often ignore that women are much more persuadable on gun rights, or even open to gun ownership, than these activist groups tend to believe. “Only 18% of women view additional […]


NSSF Hails White House ‘Reinvigorating America’s Hunting Heritage’ Executive Order

[…] The Firearm Industry Trade Association, hails President Donald Trump’s “Reinvigorating America’s Hunting Heritage” Executive Order for protecting and opening access for America’s original conservationists – sportsmen and women who hunt. The Executive Order includes several NSSF-priority issues, including protecting the use of traditional ammunition, opening public land access and increasing Sunday hunting opportunities on […]


Repeat Buying Success Starts with Hosting First Shots

[…] — from first-time gun buyers to experienced concealed carriers. Owned by husband-and-wife team Mike and Sarah Masters, Cadence Defense offers comprehensive classes on Nevada’s CCW courses and women-only handgun training. USCCA-certified instructors and NRA-certified range safety officers lead the training. Cadence Defense now offers First Shots® experiences to its customer base, having just hosted […]


Congress & Governors Celebrate Special Heritage, Proclaim Support for National Shooting Sports Month

[…] to West Virginia’s economy annually. Gov. Landry referenced the more than $814.1 million the firearm industry contributes to Louisiana each year and Gov. Polis credited sportsmen and women for over $30 million in Wildlife Restoration funding each year that makes Colorado a premier hunting destination. Every governor pointed to similar contributions coming into their […]


Montanans Once Again Reject Gun Control Cheerleader at Ballot Box

[…] rejected his platform that included implementing strict gun control laws like banning Modern Sporting Rifles (MSRs) — highly popular in the Big Sky State among both men and women. It doesn’t take a political genius to recognize that’s a really tough position to sell to voters in the state with the highest percentage of gun […]


This Land is Your Land

The Trump administration is sending a clear message to outdoorsmen and women. Get outside. Federal lands, which belong to the American public, have never been more accessible and easier to go afield. So, hunters … plan that hunting trip. Think about new areas for the fall duck season. Plan to explore new areas for […]


NSSF’s Lawrence Keane Appointed to Hunting and Shooting Sports Conservation and Access Council

[…] and benefit recreational hunting and recreational shooting sports. “I am both humbled and proud to represent the voices of tens of millions of hunters and outdoorsmen and women to advise both the Agriculture and Interior Secretaries on policies that will promote, protect and preserve hunting and the shooting sports across America,” Keane said. “We, […]


On Memorial Day, A Rededication to the Price of Freedom

[…] of that sacrifice. In the two wars in which I served, Iraq and Afghanistan, I was humbled to serve alongside giants. Those were the young men and women who picked up a rifle and walked into the fray to fight for an idea — that the freedom we enjoy in America is a greater […]


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