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January 16, 2020

11 Exhibitor Tips From SHOT Show Veterans


NSSF® hosted a SHOT Show® Exhibitor Academy for new and seasoned SHOT Show exhibitors last June. A 2½-day event, held onsite at the Sands Expo in Las Vegas, the Academy provided seminars and opportunities for attendees to make the most of their experiences and investments while at SHOT Show.

To help everyone exhibiting at SHOT Show realize their potential, but especially for those who didn’t get a chance to attend the Academy, we’ve compiled this three-part series of the highlights on the topics presented there.

Getting noticed: SHOT Show Exhibitors and the Outdoor Media

I was asked to participate in the media panel and joined popular editors Roy Huntington and Slaton White. Huntington is the editor of American Handgunner magazine and publisher at FMG Publications. White has his finger on the pulse of all news pertaining to NSSF as the editor for SHOT Business and SHOT Daily, and he is a contributing editor at Field and Stream. I publish Women’s Outdoor News and contribute to SHOT Business and SHOT Daily, as well as other outdoor and firearms publications. Here are our tips to exhibitors looking to maximize exposure of their products and brands through their relationships with members of the press.

5 Need to Know Tips for Trade Show Exhibitors

SHOT Show is fully loaded with more than 2,000 exhibitors. To help you stand out from the crowd at the largest trade show for the shooting, hunting and firearms industry, we gathered the top tips that SHOT Show exhibitors need to know and do long before the show begins.

10 Great SHOT Show Tips from Veteran Exhibitors

Here, in Part II of this three-part series, we’re highlighting insights from Cristie Gates, Michael Kinn and Michele Salerno, three panelists from the June Academy who each provide three great tips for those manning the booths in 2020.