WEBCAST SCHEDULE


Webcasts sponsored by
TUESDAY, JUNE 2, 2009
8:30 - 9:00 AM	Task Force 20/20 - Overview
Task Force 20/20 is comprised of twenty-seven member organizations that represent six distinct industry segments that have come together to share their ideas and resources with the aggressive goal of increasing hunting and target shooting participation by 20% in the next five years. This overview will set the pace for a series of roundtable discussions that will follow over the next two days. The group was formed last year after the 2008 Summit and has focused its collective efforts on several critical areas of research from the Future of Hunting and the Shooting Sports. The roundtable discussions scheduled will provide renewed focus in important areas.
9:00 - 10:00 AM	Clyde Fessler
This morning's session will set the stage for a series of roundtable discussions focusing on youth, recruitment and the dynamics of aging hunters and target shooters. Clyde Fessler, former Harley-Davidson Motor Co. vice president of business development, will address Summit attendees on Tuesday, June 2. Fessler played an integral role in Harley-Davidson's dramatic turnaround over the past 24 years. He also led the establishment of Harley Owners Group, which now has more than 500,000 members and is the largest enthusiast club in the world. At the Summit, Fessler will relate his business experiences to our industry's efforts to reach new hunters and target shooters, maintain active baby boomers and define new opportunities for growth and success. Full Bio on Clyde Fessler.
10:15 - 10:30 AM	Panel #1: Youth Programs
12:45 - 1:00 PM	Panel #2: Recruitment
2:45 - 3:00 PM	Panel #3: Retention/Reactivation
4:35 PM	Wrap-up

WEDNESDAY, JUNE 3, 2009
9:00 - 10:30 AM	Secrets of Social Media Marketing - Paul Gillin
Paul Gillin, the critically acclaimed author of The New Influencers and more recently Secrets of Social Media Marketing, will discuss the important changes in markets driven by a new breed of bloggers and podcasters. Mr. Gillin will explain how social media campaigns are rewriting the rules of marketing and how our industry can benefit from these new age technologies. The presentation will provide an overview of social media channels with an explanation of their strengths and weaknesses and how best to leverage social media in reaching new audiences. Mr. Gillian will also facilitate a roundtable discussion later in the day. A copy of his latest book, Secrets of Social Media Marketing will be given to attendees.
10:45 - 11:00 AM	Panel #4: Access & Opportunity
1:15 - 1:30 PM	Panel #5: Coordination of Efforts
3:45	Wrap-up
2009 Shooting Sports Summit Format: Warning: Blackberry Free Zone - Working Session in Progress! This year's summit is a "roll up your sleeves, get down to business" working session. Every attendee will have an opportunity to share his or her ideas by participating in a series of smaller, hands-on roundtable discussions comprised of different industry segments. The roundtables will be facilitated by industry leaders who have had great success in launching programs, events, services or products relating to increasing hunting and target shooting participation. The focus of these discussions will be elements of success and the sharing of ideas for continued progress. Synchronizing Our Focus ... Roundtable discussions will focus on the goal of increasing hunting and target shooting participation by 20% in the next five years. Seated at each table will be members of the shooting industry coming together and working side-by-side on comprehensive, sustained strategies for addressing the most important issues facing our industry today. Those issues include: reaching new shooters and developing successful youth programs using best practices in recruitment efforts addressing aging demographics of recreational shooters breaking through the barriers of access (both physical barriers and lack of awareness) keeping shooters active, interested and motivated coordinating efforts and cross-promotion of strategies A New World of Social Media Marketing ... Blogs, podcasts, Facebook, Twitter, MySpace ... as an industry we must embrace these new social influencers and put them to work for us in building participation and interest in the shooting sports. The key is to find the right mix in using these emerging technologies - good thing there are experts that can show us exactly how to accomplish this. The 2009 Shooting Sports Summit will present award-winning authors and well known experts who will shed valuable light on these topics.
Panel Format: Task Force 20/20 member panelists will present the elements that have proved successful in their programs, events and services relating to hunting and target shooting participation. Their presentations will focus on very specific areas of research. The panel will present the audience with a challenge. Following the presentations, attendees will have an opportunity to participate in a series of roundtable discussions lead by expert facilitators to address that specific challenge. Ideas and input discussed will be summarized and recapped at the day of the day.