Outdoor Channel Becomes
Pinnacle Sponsor for 2012 SHOT Show
 SECOND YEAR IN A ROW NETWORK HAS BEEN TOP-TIER SUPPORTER . . . Outdoor Channel, America's leader in Outdoor TV, has signed on as a Pinnacle-level sponsor for the 2012 SHOT Show. "This marks the second year in a row Outdoor Channel has stepped up to become a top-tier sponsor of the SHOT Show, reflecting the network's commitment to the outdoor industry and all that the industry's premier trade show stands for," said Chris Dolnack, NSSF senior vice president and chief marketing officer. Outdoor Channel's sponsorship includes being the official title sponsor of NSSF's State of the Industry Dinner, badge holders and information and navigation stations, plus signage, advertising and celebrity autograph advantages. Read NSSF's press release on the sponsorship.
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NSSF MEMBERS CAN REGISTER FOR SHOT SHOW STARTING TUESDAY . . . NSSF members should keep an eye on their inboxes on Tuesday (Aug. 2) for the latest edition of NSSF Member News. From there, members will be able to register for the SHOT Show, buy tickets to the State of the Industry Dinner, enroll in SHOT Show University and other educational offerings all in a new, streamlined registration process. Registration will open up to all other attendees on Aug. 15. Yet another benefit of NSSF membership.
SHOT Business
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 AUGUST-SEPTEMBER ISSUE ONLINE . . . The latest issue of SHOT Business magazine is now available online at www.shotbusiness.com. This month the magazine explores "The Untapped Opportunity" -- women's burgeoning interest in the modern sporting rifle. Also included is this year's "Serious Stuff," a look at potential hot sellers that retailers can stock their shelves with. Also find the most recent news briefs, what's selling where, ATF Q&A, find out what's new from NSSF and read an update on the 2012 SHOT Show.
Industry News
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SHOOTING INDUSTRY MASTERS RAISES $37,000 FOR FIRST SHOTS . . . This year's Shooting Industry Masters raised $37,000 for NSSF's First Shots program. Over the past three years, the event has raised $94,000 for First Shots. The Masters, owned and operated by FMG Publications, was held July 22-23 at the Rockcastle Shooting Center, Park Mammoth Resort, in Park City, Ky. View results from the competition.
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RUGER SALES JUMP 24 PERCENT IN SECOND QUARTER . . . Sturm, Ruger & Co. (NYSE:RGR) reported second-quarter sales of $79.6 million, up 24 percent from $64.4 million in the same period last year. "Demand for our products remained strong in the second quarter of 2011," said CEO Michael Fifer, adding that Ruger's incoming order rate increased 90 percent from the second quarter of 2010.
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KRESSER NAMED TAURUS PRESIDENT AND CEO . . . Taurus International Manufacturing announced the appointment of Mark Kresser as president and CEO. He will succeed long-time president and CEO -- and NSSF Board of Governors member -- Bob Morrison. The move will become effective Sept. 1. Read more.
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CABELA'S REPORTS RISE IN SAME-STORE SALES . . . Outdoor retailer Cabela's (NYSE:CAB) reported that second-quarter same-store sales -- sales at stores open for at least a year – increased 4.4 percent compared to the same period last year. Net income was $22.3 million, compared to $19.4 million in second quarter of 2010.
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INDUSTRY EXCISE TAX OBLIGATIONS UP 8 PERCENT . . . The latest Firearms and Ammunition Excise Tax Collection report released by the Department of the Treasury indicates that firearm and ammunition manufacturers reported tax liabilities of $110.1 million in the first calendar quarter of 2011, up 8.2 percent over the same period last year. The report, which covers the time period of Jan. 1 through March 31, shows that $37.12 million was due in taxes for pistols and revolvers, $33.71 million for firearms (other)/ long guns and $39.27 million for ammunition (shells and cartridges). Compared to the same time period in 2010, tax obligations were up 18.5 percent for pistols and revolvers, up 7.19 percent for firearms (other)/ long guns and up 0.74 percent for ammunition (shells and cartridges).
Government Relations
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SOLD OUT: FIREARMS INDUSTRY IMPORTER, EXPORTER AND MANUFACTURER CONFERENCE BEGINS TOMORROW . . . Set to kick off tomorrow in Reston, Va., the 2011 Firearms Industry Importer, Exporter and Manufacturer Conference is now officially sold out. The conference, sponsored by the NSSF, the FAIR Trade Group and the National Firearms Act Trade and Collectors Association, is designed to ensure that members of industry fully understand regulatory compliance-related issues that affect the lawful commerce of firearms. The conference will include presentations from senior staff and dedicated branches of the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF), the Commerce Department - Bureau of Industry Security (BIS), the State Department - Directorate of Defense Trade Controls (DDTC) and the U.S. Treasury - Tax and Trade Bureau (TTB).
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BILL TO PROTECT TRADITIONAL AMMUNITION REACHES CENTURY MARK . . . Legislation to clarify the longstanding exemption of ammunition and ammunition components under the Toxic Substances Control Act (TSCA) of 1976 now has more than 100 co-sponsors in the U.S. House of Representatives. This recognition is a major milestone. Known as the Hunting, Fishing and Recreational Shooting Protection Act, this bi-partisan legislation was introduced at the NSSF Congressional Fly-In by Reps. Jeff Miller and Mike Ross in the House and Sens. Jon Tester and John Thune in the Senate, following continued attacks by anti-hunting groups to ban traditional ammunition (ammunition containing lead-core components) under the TSCA. As co-sponsorship continues to grow in the House, NSSF is now renewing its focus in the Senate, where the bill has 19 co-sponsors. Please take a few minutes to contact your senators and your representative and urge them to become co-sponsors of this important legislation. Capitol Hill Switchboard: 202-224-3121.
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NSSF PAYS REWARD FOLLOWING RECOVERY OF STOLEN FIREARMS . . . NSSF has matched an ATF reward in the amount of $500 for information that led to the recovery of firearms stolen from a federal firearms licensee. The theft occurred on Feb. 27 from Parrott's Outpost in Onaway, Mich. Read NSSF's press release.
News of Note
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FIREARMS RETAILER PREVENTS SECOND FORT HOOD ATTACK . . . Law enforcement has long considered America's federally licensed firearms retailers to be its partners in combating the criminal acquisition and misuse of firearms. Last week, those sentiments were again realized when a Killeen, Texas, gun dealer, Guns Galore LLC, notified law enforcement of a suspect purchaser. Soon after the call to police was made, Army Pvt. Naser Jason Abdo, an AWOL soldier, was picked-up and arrested in connection with an alleged plot to attack Fort Hood. At the time of his arrest, Abdo was found with weapons and explosives. Read more on the NSSF Blog.
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NSSF LETTER IN ST. LOUIS NEWSPAPER . . . An NSSF letter sent in response to an off-base editorial about an unfortunate series of firearms accidents involving children was printed in today's St. Louis Post-Dispatch. The letter begins, "No one blames 'our nation as a whole' for the tragic accidents that claim the lives of children, and adults, involving automobiles, swimming pools, poisonings, suffocations and falls, all of which rank far higher than firearms as causes. In fact, less than 1 percent of fatal accidents in the home are the result of firearms, according to the National Safety Council." Read the letter in full on the NSSF Blog.
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RHODE IS ONE TO WATCH IN 2012 . . . American skeet shooter Kim Rhode was named one of Team USA's "12 U.S. athletes to watch in '12." Should she medal at the 2012 Olympics in London, Rhode would become the first U.S. individual athlete to medal at five consecutive Olympic Games in an individual sport.
Membership
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THE VALUE OF NSSF MEMBER ID AND PASSWORD . . . You probably know that every NSSF member has a member ID and password. What you might not appreciate is how valuable they are. "Every member contact has been issued a member ID and password, and this information is the key to entrance into the members-only section of nssf.org," said Bettyjane Swann, NSSF director, member services. "Here a member can learn of the full range of benefits. You can order literature, download free publications available to ranges and obtain and/or order NSSF research, place free listings for 'help wanted,' renew your membership, view the NSSF membership roster and the staff directory, and discover the many other privileges of membership. We urge you to share this information with members of your organization." Forgot your member ID and/or password? Email Samantha Hughes, member services coordinator, or call her at 203-426-1320 ext. 262.
NSSF History Snapshot
Throughout its 50th anniversary year, NSSF each week will be spotlighting various moments from the Foundation's history.
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NSSF Blog
Covering issues affecting the industry, gun ownership and hunting and the shooting sports.
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SHOT Show Blog
Stay current on news and information about NSSF's SHOT Show -- the shooting, hunting and outdoor industry's largest trade show.
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SHOT Business
The modern magazine of the shooting sports industry and the official publication of the National Shooting Sports Foundation.
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