NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
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Order NSSF® 2016 Shooting Sports Industry Financial Benchmarking Report for Firearms Retailers

Most firearms retailers are small businesses that have limited opportunity to compare their financials with similar companies. That has been a changing trend, thanks to the report issued by the National Shooting Sports Foundation (NSSF) on financial benchmarking that provides firearms retailers with the opportunity to compare their business performance to companies similar to their own, take advantage of trends in the market and plan for growth.

Not yet in the firearms retail business, but working on a business plan?

This report is also very helpful to those planning to open a retail establishment as it allows them to estimate what returns they can expect, which is useful when trying to obtain funding.
Information in the Financial Benchmarking Report can help retailers . . .

  • Monitor and manage expenses
  • Measure and improve productivity
  • Protect the bottom line
  • Evaluate employee effectiveness
  • Compare their business to others in the industry

View sample full report.

Every Firearms Retail should have this report! This report provides the Firearms Retailer truly usable and viable benchmarks for comparison to their own business performance. It will help them identify not only areas of excellence but more importantly opportunities for improvement and additional profit. If you are a Firearms Retailer who wants to make more money this report is the tool to get you aiming in the right direction!

- Tracy Moffatt, Adjunct Professor at Florida Gulf Coast University

Important benchmarking data includes comparative financial ratios on key performance measures, such as return on asset, asset turnover, cash cycle and inventory turnover; employee and space productivity measures; income and balance sheet breakouts; sales mix data; and advertising and marketing information, among other metrics.

Key data categories such as profitability, shooting sports revenue, retailer square footage, community size and geographic location, and seasonality will help retailers see how their business stacks up against similar companies. Included in the report is the trend comparison from surveys completed from 2011-2015.

The report was prepared by Industry Insights Inc., an independent research and consulting firm that specializes in customized financial and market research.

NSSF Member price - $250
Login to the members-only shopping cart to place your order and get member pricing for the 2016 Shooting Sports Industry Financial Benchmarking Report for Firearms Retailers (PDF).

  • Premium Members: this PDF file format publication is a benefit included with your Premium Retailer and/or Premium Range membership. Updates to report are sent via email. The most recent will be issued in August 2016. Contact Dianne at dvrablic@nssf.org or 203-426-1320 ext. 263 if you do not receive your email update.

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Become a member today and save! - Apply online or contact Member Services for more details.

Non-member price - $2,500.