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Order NSSF® 2016 Shooting Sports Industry Financial Benchmarking Report for Firearms Retailers
Most firearms retailers are small businesses that have limited opportunity to compare their financials with similar companies. That has been a changing trend, thanks to the report issued by the National Shooting Sports Foundation (NSSF) on financial benchmarking that provides firearms retailers with the opportunity to compare their business performance to companies similar to their own, take advantage of trends in the market and plan for growth.
Not yet in the firearms retail business, but working on a business plan?
This report is also very helpful to those planning to open a retail establishment as it allows them to estimate what returns they can expect, which is useful when trying to obtain funding.
Important benchmarking data includes comparative financial ratios on key performance measures, such as return on asset, asset turnover, cash cycle and inventory turnover; employee and space productivity measures; income and balance sheet breakouts; sales mix data; and advertising and marketing information, among other metrics.
Key data categories such as profitability, shooting sports revenue, retailer square footage, community size and geographic location, and seasonality will help retailers see how their business stacks up against similar companies. Included in the report is the trend comparison from surveys completed from 2011-2015.
The report was prepared by Industry Insights Inc., an independent research and consulting firm that specializes in customized financial and market research.