To: ALL MEDIA
For immediate release

January 18, 2010

Media only:

Ted Novin
Office: 203-426-1320
Cell: 202-253-1860

The Gun Store Named 2009 Retailer of the Year
by National Shooting Sports Foundation

Las Vegas, Nev. – The Gun Store, a federally licensed firearms retailer in Las Vegas, Nevada, was named the 2009 Don’t Lie for the Other Guy Retailer of the Year by the National Shooting Sports Foundation (NSSF), the trade association for the firearms industry.

Bob Irwin, owner of The Gun Store, accepted the award at the firearms industry’s annual trade show, named the Shooting, Hunting and Outdoor Trade (SHOT) show, which is owned and sponsored by the NSSF.

“For their implementation and support of the Don’t Lie for the Other Guy anti-straw purchasing program, helping to curb the criminal acquisition and misuse of firearms, NSSF is proud to recognize the outstanding work of The Gun Store,” said NSSF Senior Vice President and General Counsel Lawrence G. Keane.

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About Don’t Lie for the Other Guy
Don’t Lie for the Other Guy is a national campaign led by the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF), the National Shooting Sports Foundation (NSSF) and the Department of Justice (DOJ) Office of Justice Programs (OJP) to better educate America's firearms retailers on how to detect would-be straw purchasers and to raise public awareness that it is a serious crime to buy a firearm for a prohibited person or for someone who does not otherwise want his or her name associated with the transaction. The campaign was developed by NSSF and ATF in 2000 and has been active in more than 20 cities.

About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 5,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen's organizations and publishers. For more information, log on to www.nssf.org.