California Firearms Retailers Launch Ad Campaign
Opposing Ammunition Registration Bill

NEWTOWN, Conn. -- The California Association of Firearms Retailers (CAFR) and the National Shooting Sports Foundation (NSSF) -- the trade association of the firearms and ammunition industry -- have launched an advertising campaign in opposition to AB 2062, legislation that would fingerprint and register all purchasers of ammunition in the Golden State.

The 30-second radio spot, playing on stations throughout California, details the many obstacles that retailers and purchasers of ammunition would face should AB 2062 become law.

"Assembly bill 2062 would require handgun owners to have a permit to buy ammunition and would oblige retailers to send every purchaser's personal data (including fingerprints) to the state," warns the ad. The ad goes on to encourage listeners to visit the NSSF Web site for additional information on how to combat the bill.

The CAFR and NSSF have made defeating AB 2062 a top priority in the state. "In addition to launching our radio ad, CAFR and NSSF have issued a legislative alert in the state and distributed a petition opposing the legislation to all firearms retailers in California," said Marc Halcon, president of the CAFR. "We're encouraging all sportsmen, gun owners and firearms enthusiasts to visit their local retailer and sign on to defeat this ill-conceived bill."

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Formed in 1961, the National Shooting Sports Foundation® (NSSF®) is the trade association for the firearms and recreational shooting sports industry. NSSF's mission is to provide trusted leadership in addressing industry challenges and delivering programs and services to meet the identified needs of its members by measurably advancing participation in and understanding of hunting and the shooting sports. For more information, visit www.nssf.org.