About This Campaign

The National Shooting Sports Foundation has launched a national media campaign designed to correct widespread misperceptions among gun owners and non-gun owners alike about AR-15-style rifles, also known as Modern Sporting Rifles. It is essential to correct misunderstandings about the use and operation of these rifles because those who support legislation that would wrongly ban ownership of these and other types of semi-automatic firearms are aided by the confusion that exists.

The campaign's educational ads have been placed in major firearm and sporting magazines and on outdoor cable television networks. This Web site expands the educational messages delivered in the media campaign to promote an even better understanding of how civilian sporting rifles have evolved from military rifles over time.

The National Shooting Sports Foundation is the trade association for the shooting, hunting and firearms industry. Formed in 1961, the National Shooting Sports Foundation is a not-for-profit organization with a membership of more than 4,000 manufacturers, distributors, retailers, sportsmen's organizations and publishers. NSSF's mission is "to promote, protect and preserve hunting and the shooting sports."