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The SHOT Show ® is Owned and Sponsored by The National Shooting Sports Foundation
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| June-July 2009 |
Vol.
5 Ed. 4 |
In
This Edition: Free Exhibitor Workshop | SHOT
Show University | Media Day at the Range | Travel Assistance | Registration
Discount
Attend
Free Reed Exhibitions Exhibitor University
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New
program teaches how to maximize your return on investment
No
doubt about it: participating in the SHOT Show ® has its cost in
dollars and man (and woman) power, but it also has the potential
to be the best investment an exhibiting company can make to jumpstart
its business year.
To
help exhibitors maximize the returns on their investment, Reed
Exhibitions, the producer and manager of the SHOT Show ® as well
as many other giant trade and consumer shows, is holding an all-new
Exhibitor University at the TS2 in McCormick Place in Chicago on
July 22. Participation is free to current, past and prospective
Reed-produced trade show exhibitors.
At
TS2--the trade show for trade show participants--the offer actually
includes free admission to the TS2 exhibit hall (value $100), free
admission to the TS2 educational session of your choice, free admission
and drinks at the TS2 Block Party on Tuesday, July 21, at 6 p.m.
(value $50) and free access to the completely updated Exhibitions
Exhibitor University Live workshop.
Follow
these four steps to register:
- Go to www.ts2show.com/register.
Select "Click here to register online," which will
take you directly to the online registration system, which can
also be accessed directly at: https://www.xpressreg.net/register/TS2X079/login.asp.
- Select "first time registering." Fill out contact
information including Priority Code: REED when
prompted to the bottom of the first page. You will then answer
15 demographic questions. The following screen will offer TSEA
membership, which you can skip by selecting "continue."
- Package Selection will offer you the unlimited conference package
entirely FREE of charge.
- The next screen will allow you to select any add-ons, including Reed Exhibitor
University.
Keep
the Date Open for SHOT Show ® University
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Monday,
Jan. 18, promises to offer a dynamic line-up of sessions and speakers
 The
always-popular SHOT Show ® University will once again be holding
classes the day before the official beginning of the SHOT Show,
and a great line-up of topics and speakers is already planned.
Among
the featured speakers at the Monday, Jan. 18, 2010, university
at the Sands Expo and Convention Center, will be George Whalin,
retail guru, who will be delivering the keynote address on strategies
for a changing retail world.
Whalin has a huge following, and his Web site, whalinonretail.com,
offers extensive background and a video sampling of the man's teaching
talents.
"SHOT
Show University will have the format and subject matter that retailers
have asked for in the post-university survey process," said
Randy Clark, NSSF managing director, business development. "The
one-day schedule will cover the topics of marketing and promotions,
seven keys to retail growth, E-commerce, store financials, ATF
compliance, Whalin's strategies for a changing world, and more.
Other
speakers already committed to participate are Curt Jazwiecki, co-owner
of Outdoor Business Network, the outdoor industry's leading web
solutions provider; Wally Nelson, retired ATF senior executive; retail
specialist Chris DeCenso; and author, speaker and retailer Tom
Shay.
Registration
is scheduled to officially begin on Sept. 1, and the rates for
the full-day session are $50 for NSSF members and $100 for all
others.
Look
for SHOT Show ® University information, including registration details,
at shotshow.org.
Media Day at the Range
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A tradition continues on the day before the show begins
In
recent years, the day prior to the official start of the SHOT Show
has become a "must attend" for many, especially for retailers
attending SHOT Show ® University and media attending one or more
of the hands-on shooting events held at local ranges. These
media shooting events are coordinated not by the National Shooting
Sports Foundation, the owner and sponsor of the SHOT Show, but
by companies within the industry.
Capitalizing
on the fact that the SHOT Show ® brings together the world's
largest gathering of outdoor media, manufacturers and others have
been joining forces to attract many of those communicators to special
events that feature their products. NSSF invites such program organizers
to enter the details of their events on the
form accessible at the SHOT Show ® Web site if they would like
promotional assistance.
Are You Promoting with a Celebrity?
If
you are an exhibitor promoting your booth, a press conference
or a party not restricted to invitees by featuring a celebrity,
then NSSF, the owner and sponsor of the SHOT Show, would
like to know about it—and help spread the word. First,
however, you must complete
the form at the SHOT Show ® Web site, www.shotshow.org.
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"Each
year we receive calls asking us about special events being held
in conjunction with SHOT Show," said Diedra Cauley,
NSSF director, exhibitions and conferences.
"This year we've decided to provide exhibitors the
opportunity to share this information, and we can assist in promoting
it to the attendees if they wish.
We're interested in any media day, demonstration day or celebrity
appearances in their booth.
"We plan to make this information accessible on the SHOT Show ® Web site," Cauley added, "just like we post press
conference information."
The
first organized shoot we've learned about, the fifth
annual "Media Day at the Range," held with the support
of Bass Pro Shops, will take place at the Boulder City Pistol & Rifle
Range, in Boulder City, Nev., from 9 a.m. to 4 p.m. on Monday,
Jan. 18, 2010.
"This event will give media members the opportunity to handle
and shoot new products being introduced at SHOT Show ® from many
of the industry's leading manufacturers," said Cathy
Williams, who is organizing the event.
"We're
expecting more than 60 manufacturers to register for Media Day,
and since we will take reservations until Dec. 1, the list will
continue to grow.
What better way to get a jump on next year's new product
line-up all in one place?" Williams added.
Opportunities
not only to handle new products but also to shoot will present
themselves, and so will the chance to interview company representatives
about their latest items. Lunch and refreshments
will also be included, and transportation will be provided to and
from the range as well as from other shooting events taking place
that day.
Writers interested in attending may register
online. Click
on the Writer Registration tab, which will direct you to a short
form to complete.
For more information, visit http://www.media-day.com/,
e-mail Cathy
Williams or call her at 703-587-7142.
Still
in the planning stages is the 2010 SHOT Show ® New Product Seminar,
coordinated by Howard Communications. It, too, will
be held on Monday, Jan. 17, at a location to be determined.
Kevin
Howard, president of the public relations firm, reports that at
7:30 a.m. participants will be picked up by buses, on which video
seminars will be presented. A welcome and announcements
will precede the 9-11:30 a.m. shooting opportunities and product
displays, at which company representatives will be present. Lunch
will run from 11:30 a.m. to 12:30 p.m., when buses will depart
for other events and the original pick-up point.
Sponsors include Browning, Bushnell Outdoor Products, Winchester
Repeating Arms, Mossy Oak, Winchester Ammunition and others to
be announced.
"Invitations will be sent out, but if a media member doesn't
get one, he or she can
contact us," Howard said. "This
invitation is to all media members."
Howard is available, in addition to e-mail, by phone at 573-898-3422.
Use the SHOT Show ® Travel Desk
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Official travel service looks for best deals for lodging, flights, car rentals and more
 The
SHOT Show ® Travel Desk can make your air travel, lodging and car-rental
arrangements at the lowest price available. Access
the SHOT Show ® Travel Desk online or
contact it by
e-mail,
by telephone—800-388-8104 U.S. toll free or its local number,
312-527-7300—or by fax—312-329-9972
Visit
the SHOT Show ® Travel Desk to
lock up your show plans now. It's open for reservations 8 a.m.-5 p.m., CST, Monday-Friday.
Register for Pre-show Discount
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Attendees can save money, avoid pay-at-the-door registration lines
If
you know you are going to the SHOT Show, then save yourself money
and time by registering online beginning mid-July.
Registration
online costs $20, and if you register early enough, you will have
the option of receiving your badge in the mail or printing it onsite
at an express badge kiosk.
Registration at the door will cost $50.
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