August 31, 2009	Vol. 5 Ed. 6

In This Edition: SHOT Show U | Book Signing | Travel Desk | Free Webinars | Attendee Requirements

CAN'T MISS EVENT! Register for 2010 Edition of SHOT Show University

Celebrated day of seminars opens for registration on Sept. 1

Line-up

George Whalin, Keynote address, "Strategies for a changing retail world" Curt Jazwiecki, "E-commerce solutions to the firearms retailer" Wally Nelson, "ATF compliance training for the firearms retailer" Rob Southwick, "Identifying the challenges ahead," including results of the 2009 Firearms Retailers Survey Chris DiCenso, "7 key points to a better retail business" Tom Shay, "How to go forward when the going gets tough" George Whalin, "High impact marketing and promotions to double your sales and triple your profits" Bob Clements, "Creating a Turn-key Business with a Sustainable Competitive Advantage"

Among the featured speakers at the Monday, Jan. 18, 2010, SHOT Show University at the Sands Expo and Convention Center will be George Whalin, America's No. 1 retail educator, will be delivering the keynote address on strategies for a changing retail world.  Whalin has been helping retailers increase sales and maximize profits since 1987 and has a huge following.  His Web site offers extensive background and a video sampling of the man's teaching talents.

"SHOT Show University will have the format and subject matter that retailers have asked for in the post-university survey process," said Randy Clark, NSSF managing director, business development.  "The one-day schedule will cover the topics of marketing and promotions, seven keys to retail growth, E-commerce, store financials, ATF compliance, Whalin's strategies for a changing world, and more.

Other speakers already committed to participate are Curt Jazwiecki, co-owner of Outdoor Business Network, the outdoor industry's leading Web solutions provider; Wally Nelson, retired ATF senior executive; retail specialist Chris DiCenso; and author, speaker and retailer Tom Shay.

Registration is scheduled to officially begin on Sept. 1, and the rates for the full-day session are $50 for NSSF members.  Nonmembers may register for $100 and receive a free, one-year trial membership.

Look for SHOT Show University information, including registration details, at shotshow.org.  If you have not yet registered for the SHOT Show or made your travel plans, visit shotshow.org, where the SHOT Show Travel Desk can take care of your plane, car rental and lodging needs.

Hall of Fame Shooter to Appear at Lapua Booth

Tony Boyer will be signing copies of his new book

By going to the shotshow.org Web site and completing the form that reports on celebrity and media event promotions at the SHOT Show, Lapua notified SHOT Show officials of its plan to have a shooting all-star on hand to meet visitors at its booth.

The company, which will be exhibiting the full line of its manufactured cartridge and reloading components, will feature Tony Boyer, Hall of Fame benchrest shooter, at Booth 3036 each day of the 2010 SHOT Show.  There he will be signing copies of a new book about him and his accomplishments.  For media, it could make for a great story.  For attendees, Boyer could prove to be a highlight of their networking opportunities at the show.  And for Lapua, this promotion will increase traffic to the booth.

Do you have a promotion—be it a celebrity appearing at a booth or another event during the SHOT Show?  If so, click here and fill in the details.  We’ll try to find ways to help you publicize your promotion.

More than Just a Travel Desk

Show-goers can choose from an array of services

When planning for travel, lodging and a rental car, most SHOT Show participants check out the SHOT Show Travel Desk for the best rates and opportunities. What they might not realize is that the Travel Technology Group (TTG), the company behind the Travel Desk, can also book city tours and attractions, arrange luggage-shipping services, provide restaurant bookings and reviews and reserve money-saving airport parking through its "concierge services affiliates."

Free Webinars for Exhibitors

Get information and learn techniques to improve SHOT Show performance and your return on investment

Your company needs to get the most from the time and money invested in the SHOT Show.  To add value to the SHOT Show exhibitor program and to help exhibitors improve exhibiting performance and return on investment, all exhibiting personnel may view and participate in three live and replayable Web casts.

Mark your calendar now for:

Improving Pre-show Planning and Marketing Strategies
Sept. 15, 2 p.m. Register  now.

Improving Exhibit Staff Performance and Results
Sept. 29, 2 p.m. Register now.

Improving Lead Quality and Sales Conversion and Measuring Exhibiting Return on Investment
Oct. 8, 2 p.m. Register now.

If you have any questions about this program of Webinars, e-mail your inquiry.

Attendees Must Meet Registration Requirements

Short of a valid FFL number or NSSF member ID, a registrant will need specific documentation

For 2010, additional screening layers have been implemented to help further qualify buyers, and more restrictions are being placed on "guest of show" badges in addition to advising exhibitors to limit their badges to booth staff and company employees. These measures have been taken at the request of exhibitors, so attendees should take note of the guidelines that have  been put in place.

Attendance at the SHOT Show is RESTRICTED to the shooting, hunting and outdoor trade and commercial buyers and sellers of military, law enforcement and tactical products and services ONLY.  The show is not open to the public, and NO one under age 16 shall be admitted (including infants).

Attendees and guests seeking admission to the show must submit the following information at the time of registration (whether online at www.shotshow.org or in-person at the show):

• Current and valid government-issued photo identification (e.g. driver's license, passport, etc.)

PLUS

• Documentation demonstrating current shooting, hunting and outdoor trade affiliation or commercial involvement in the military, law enforcement or tactical markets

Click here for a list of "Acceptable Documentation Demonstrating Trade or Market Affiliation."

Show exhibitors and media are subject to different credentialing requirements.

Registrations submitted without current and valid identification AND documentation demonstrating trade or market affiliation will not be processed.  The show reserves the right to permit or deny admission to anyone based on information provided, to accept or reject information submitted, and to request additional information, at any time.