November 20, 2009	Vol. 5 Ed. 11

In This Edition: Deadlines | Celebrity Appearances | Members' Lounge Menu | Key Locations | Show Hours
Booth Storage | Online Exhibitor Manual Help | Webinars | Attract Booth Traffic | Freeman Online | SHOT Show ® TV

Deadlines to Note

As the SHOT Show ® nears, so do a number of deadlines

When preparing for an event as important as the SHOT Show, careful planning includes a checklist of deadlines.  Here are some upcoming dates, one immediate, of which you should be aware:

Today, Nov. 20: Last day for exhibitors to update their SHOT Show Directory listing. By clicking here, you will be taken to the Exhibitor Toolkit.  Sign in here to create or update your Web site and printed directory listing. Your Customer Number is located in the lower left corner of your invoice. Your password is your company's five-digit postal code. By entering your information on this Web site, you will not need to send in a Directory listing form. The information you enter here will be used in the Directory.

Need help logging in and updating your listing? Watch this Podcast. If you still need assistance please contact Amanda Cadigan at acadigan@reedexpo.com.

If you are an AOL user and are experiencing difficulty, please use Internet Explorer to log into the Toolkit. Download Internet Explorer now.

Dec. 1: Deposit payments are due to the Travel Technology Group if paying by cash. Special SHOT Show ® hotel rates are subject to change and reservations are subject to hotel availability. With rates as low as $40 per night, there's no reason not to book your lodging through the SHOT Show Travel Desk and take advantage of the complimentary shuttle buses that stop at the official SHOT Show ® hotels on show days.

Dec. 14-Jan. 6: Shipments to warehouse will be accepted

Dec. 23: Deadline for submission of service and order forms to Freeman to take advantage of advanced discounted rates.  For additional information visit the new Freeman Web site, or call 702-407-4696.

Jan. 12: Shipments direct to show will be accepted.  Check your target move-in and move-out dates.

For an extensive list of key dates and deadlines, click here.

More Celebrity Appearances Slated for SHOT Show

Hunters, authors, singers and TV personalities add to booths' allure

More and more exhibitors are lining up celebrities to appear in their booths, and many of those exhibitors are completing the celebrity/event/demo online form to share the information.  NSSF, in turn, is helping to promote those appearances.

The exhibitors that most recently completed forms have lined up some interesting personalities, who will be sure to add traffic to their booth.

Command Sergeant Major (ret) Eric Haney to Appear at Trigger Point Technology, Inc., Booth 6409
Come meet this member of Delta Force Team 1.  Haney is the author of “Inside Delta Force” and serves as technical advisor on the hit TV series, “The Unit, and in the same capacity for other television and motion picture productions. He'll be at Trigger Point Technology's booth all four days.

Visit with TV Hosts Roger Raglin and Brenda Valentine at Vanguard, Booth 3251
Roger Raglin is a record-setting marksman, one of the early producers of hunting videos and host of a highly rated national television show.  Brenda Valentine, the First Lady of Hunting®, is a champion archer, world-class hunter and a TV host, too.  Vanguard is bringing both of them to their booth.  Meet Raglin on Tuesday, Jan. 19, from 9 a.m. to noon.  Valentine will be at the Vanguard booth on Thursday, Jan. 21, also from 9 a.m. to noon.

Country Singer Jimmy Fortune Is coming to Sportsmen's Outdoor Strategies TV, Booth 249
Jimmy Fortune, often called the greatest tenor voice in Country Music, sang for the Statler Brothers for 21 years.  He has performed in all 50 states and throughout Canada, before audiences as large as 100,000 people.  Along with the Statler Brothers, he was inducted into both the Country and Gospel halls of fame.  He is an avid hunter and member of the Sportsmen's Outdoor Strategies TV hunt crew, and he will be at the SOS booth at 10 a.m. on Tuesday, Jan. 19.

What's on the Menu?

A great selection of lunches will be available each day of the show in the Members' Lounge

The NSSF Members' Lounge will be a welcome dining spot for NSSF members wearing their member ribbon and their guests during the SHOT Show.  From 11:30 a.m. to 2:30 p.m., they will find a selection of lunch foods, including a carving station, salads, sandwiches, an antipasto and grain bar, and Sands Subway.

Please note that when it comes to payment by credit or debit cards, Visa, MasterCard and American Express will all be accepted; Discover, however, will not.

Key Locations

Here's a handy list of key locations at the SHOT Show.

NSSF MEMBERS' BOOTH: The Sands, Level 2, Lobby, Booth L221

NSSF Show Office: The Sands, Level 1, Room 305

NSSF PRESS ROOM: The Venetian, Level 2, Room 2701

PRESS CONFERENCE ROOM: The Venetian, Level 2, Room 2601-2605

NSSF MEMBERS' LOUNGE AND BUSINESS CENTER: The Venetian, Level 3, Murano Ballroom, Room 3306

STATE OF THE INDUSTRY DINNER & CONCERT: Tuesday, Jan. 19, 5:30 p.m., the Venetian, Level 5, Palazzo Ballroom (A cocktail hour sponsored by Safari Club International and Outdoor Channel will begin the evening's festivities)

Exhibit Hall, Press Room Hours

A day-by-day list of hours that both the exhibit halls and the press room will be open:

Long-term Storage Program for SHOT Show ® Exhibitors

A convenient, money-saving option for multi-year exhibitors

Freeman is pleased to offer specially designed storage programs for SHOT Show ® Exhibitors who would like to store their materials with Freeman between SHOT Shows. Why ship and then store your display back to headquarters after the 2010 show, only to ship it back to Las Vegas for the 2011 show and go through the routine yet again for 2012?

The program can be used for one show or all three currently planned for the Sands Expo and Convention Center in 2010, 2011 and 2012.

The program provides a 20 percent discount off published storage rates and saves exhibitors on:

• Shipping costs to and from each store
• Discounted storage and handling costs
• Show site services

Get more information on saving money by storing your display with Freeman by contacting Lori Duckett, exhibitor sales manager – Corporate Accounts – Las Vegas, at lori.duckett@freemanco.com, telephone 702-407-4695.

Additional discounts are offered to voting members of the National Shooting Sports Foundation.  For membership information e-mail Bettyjane Swann, NSSF director, member services, or call her at 203-426-1320.

Learn How to Navigate the Online Exhibitor Manual

A new offering helps you maximize your SHOT Show ® success

The SHOT Show ® team has put together an informative Webinar that will help you navigate through the online exhibitor manual.  Click here to view the tutorial.

Other Webinars for SHOT Show ® Exhibitors

Three Webinars deliver expert advice on preplanning and marketing for the SHOT Show

An additional source of a wide variety of advice for a successful SHOT Show ® are three Webcasts prepared specifically for SHOT Show ® exhibitors. In a big show like the SHOT Show, you cannot just rent space, show up and hope things work out. To get results you must address critical strategic issues in the months and weeks leading up to the show. In these "must-view" free Webcasts SHOT Show ® staff and tradeshow expert Jefferson Davis of Competitive Edge share important information about SHOT Show ® and walk you through pre-show planning and marketing skills critical to your exhibiting success. Click here for details.

Free Show Specials Marketing Program for Exhibitors

New option to promote your show specials and deals to qualified attendees,
but supplies are going fast

Post-SHOT Show research indicates that Show Specials and Deals are among the top reasons attendees give for going to the SHOT Show. With that in mind, SHOT Show ® management has launched a new marketing program that allows exhibitors to highlight their show specials and deals to qualified attendees.

Exhibitors can use the program to send personalized e-mail invitations or postcards to both customers and prospects. Take advantage of this no-cost program. This is your opportunity to attract qualified attendees to your booth, gain valuable face time and renew relationships with your contacts. Hurry, however, for supplies are almost exhausted.

Click here to get started.

New 'Freeman OnLine' Web site

'New site designed with you in mind'

Freeman, the service contractor at the SHOT Show, has launched Freeman OnLine, a new Web site, designed with you in mind, to offer a better user experience and streamline the show-planning and ordering process.

Here, you can:

• Order show services
• Access show information
• Access show management forms and information
• Obtain educational information and industry resources

The improved user experience includes:

• A simpler login and registration process including fast access to forgotten user names and passwords
• Robust search capabilities to help you find the products or services you need quickly
• An improved Ordering Wizard to guide you through the ordering process and help you estimate your costs
• An improved catalog with product recommendations based on what other customers like you ordered

SHOT Show ® TV Is Back for 8th Year

Great entertainment, information and advertising opportunity

SHOT Show TV is back for its eighth year at the 2010 SHOT Show!  Available on your TV in the hotels surrounding the convention center, this special production offers unique insights into many of the products, companies and personalities that help make the SHOT Show ® the #1 trade show for the shooting industry.  SHOT Show TV also features clips from Outdoor Channel's most popular programs including Step Outside.

In 2010, Outdoor Channel is expanding SHOT Show ® TV’s reach by airing daily updates online at www.outdoorchannel.com. From the best gear to the hottest outdoor personalities, SHOT Show ® TV updates at www.outdoorchannel.com will keep you informed.

"We look forward to continuing our partnership with Outdoor Channel to provide our exhibitors and attendees with the very best coverage of the SHOT Show," said Chris Dolnack, NSSF senior vice president.

To learn more about SHOT Show ® TV, contact Rebecca Nowlin.