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The SHOT Show is Owned and Sponsored by The National Shooting Sports Foundation
In
This Edition: Press Room Advice | Press
Conference Room | Media Conveniences | Pre-Show
Events | Profitable Show Tips
Press Room Advice for Exhibitors How to best avail yourself of the area that serves the media
Every year exhibitors come to the desk in the press room and ask, "How can I arrange to place some of my material here?" NSSF Director of Communications Bill Brassard, who honchos the press room, provides helpful information on placing your material in the press room.
Material arriving after Jan. 6, 2010, will be received at the warehouse with an additional after-deadline charge. You may ship your material to the press room beginning Jan. 14. The address for such a shipment would be:
Of course, if you'd prefer, you may simply personally deliver your material to the press room.
Free Press Conference Room for Exhibitors We have the room if you have the presentation Exhibitors at the SHOT Show can reserve an amply sized and adequately equipped room at the Venetian Level 2 Bassano Ballroom #2601, which is part of the Sands Expo & Convention Center complex—to hold a press conference during the show. The largest gathering of outdoor journalists in the world, along with many mainstream media members, comprise the press corps at the SHOT Show, making this press conference opportunity an ideal vehicle to communicate your messages and to promote your new products and services. There is no charge for the use of the room, which is available for up to one hour. Reservations are being accepted on a first-come, first-served basis at the SHOT Show Web site. Holding a successful press conference takes planning and follow-through. Get one Public Relation pro's advice on how to do it right.
SHOT Show Offers Credentialed Media Multitude of Conveniences Press Room, Member Lounge Address Work and Dining Needs The world's largest gathering of outdoor media occurs at the SHOT Show each year, and NSSF staff place high priority on making sure those members of the "press corps" can capture the stories the show presents. In that regard, the SHOT Show features a fully equipped and staffed press room, which this year will be in the Venetian Level 2 Bassano Ballroom #2701-2710. Here's what the press room will feature:
In addition, just like the military, this corps can go only as far as its members stomachs will take them. For the convenience of the members of the media, the NSSF Member Lounge is open to credentialed media any time during show hours. Lunch will be available at a moderate price.
Pre-Show Media Events Kick Off SHOT for Many Exhibitors, press convene for hands-on opportunities on Mon., Jan. 18 At least three events are being planned by exhibitors and their representatives that will bring them and their new products together with invited media to talk, touch and taste at Las Vegas area shooting facilities. The "talk" and "touch" will be at tables and on the firing line, and the "taste" will be for the various complimentary food and soft drinks that the hosts will provide. These are exclusively for invited guests. However, working members of the press who have not received an invitation but are interested in attending may contact the event coordinator. Similarly, at the Media Day at the Range event, presented by Bass Pro Shop, SHOT Show exhibitors interested in participating may contact that program's coordinators. Here is a profile of three such events, and we'll keep you posted if we learn of more. Bass Pro presents Media Day at the Range Jan.
18, 2010, 9 a.m.-4 p.m. Participating are more than 40 companies; visit www.media-day.com to see complete list Other industry members can participate. Contact one of the coordinators. Open to invited media only; interested members of the working press can request an invitation by contacting an event coordinator. Buses
will provided at 8 a.m. from various locations in downtown Las Vegas (actual
pick-up areas to be decided) 2010 New Product Event Jan.
18, 2010, 9 a.m. - Noon Participating are Browning, Winchester Repeating Arms, Bushnell, Winchester Ammunition, Mossy Oak, Browning Footwear, LaCrosse/Danner Boots, Taurus, Polaris, Birchwood Casey and Crimson Trace. Not open to participation by other members of the industry. Open to invited media only: interested members of the working press may request an invitation by contacting the event coordinator. Buses depart from the Mirage North Valet Entrance at 7:30 am Transportation will be available from this event to other media events Continental breakfast and lunch will be provided. 2010 Smith & Wesson Shoot Out Jan.
18, 2010, 12:30 - 4:30 p.m. Participating are Smith & Wesson, Thompson Center, Walther, Rocky Mountain Elk Foundation, Coleman, Dallas Safari Club and Trijicon. Not open to participation by other members of the industry. Open to invited media only; interested members of the working (editorial) press may request an invitation by contacting the event coordinator. A bus from the 2010 New Product Event at the Desert Sportsman's Rifle & Pistol Club will depart from there at noon; a bus from the Sands will depart at 12:15 p.m. Snacks will be provided.
Tips to Exhibitors for a Profitable SHOT Show Blogger offers five tips; three Webinars are aimed at SHOT Show success Brian Zommer, on his ZDNet blog, offered five suggestions on what tradeshow booth staffers will have to do to earn his business at the various trade shows he plans to visit. His suggestions contain excellent advice on booth staffing and selling.
An additional source of a wide variety of advice for a successful SHOT Show are three Webcasts prepared specifically for SHOT show exhibitors. In a big show like the SHOT Show, you cannot just rent space, show up and hope things work out. To get results you must address critical strategic issues in the months and weeks leading up to the show. In these "must-view" free Webcasts SHOT Show staff and tradeshow expert Jefferson Davis of Competitive Edge share important information about SHOT Show and walk you through pre-show planning and marketing skills critical to your exhibiting success. Click here for details.
Experience shows you're wise to use SHOT Show designated contractors
"The exhibitor signs a form that basically guarantees payment by the exhibitor in the event that the SHOT Show has been unable to attain payment from the independent contractor," warns Chris Dolnack, NSSF senior vice president. At the 2009 SHOT Show, three exhibitors used and paid, collectively, more than $85,000 to an outside contractor that declared bankruptcy after receiving payment. Now, Freeman is going to seek payment from those companies, as it has been unable to attain payment from the independent contractors. Along these lines, Freeman offers some advice on one of those needs—carpeting—for which you will enter into a contract. The comments are sobering: Did you know?
Special Booth-Storage Savings for Long-Term Exhibitors If you are planning to exhibit at the 2011 and 2012 shows, too, you'll like this offer Freeman is pleased to offer specially designed storage programs for SHOT Show Exhibitors who would like to store their materials with Freeman between SHOT Shows. Why ship and then store your display back to headquarters after the 2010 show, only to ship it back to Las Vegas for the 2011 show and go through the routine yet again for 2012? Get more information on saving money by storing your display with Freeman by contacting Lori Duckett, exhibitor sales manager – Corporate Accounts – Las Vegas, at lori.duckett@freemanco.com, telephone 702-407-4695.
Law Enforcement Educational Program Set for 2010 SHOT Show New SHOT Show feature will benefit law enforcement professionals,
Session topics include Active Shooter Response, Essential Handgun Techniques, Effective Courtroom Testimony and Duty Belt Safety. "In partnering with Law Officer, we will be able to give our trade show attendees more value for their money," said Chris Dolnack, NSSF senior vice president. "When they travel to Las Vegas for the SHOT Show in January, they'll not only be able to see the latest law enforcement products, but they also be able to attend high-quality education sessions that will provide them with critical skills that they can share with their colleagues." A limited number of program and session sponsorships are available. For more information, contact Marshall Spevak, mspevak@thinkipm.com, telephone 800-582-2202, or Cindi Richardson, cindirichardson@sbcglobal.net, telephone 661-297-4027. For more information on this Law Enforcement educational program, visit www.shotshow.org/LE. Registration will cost $130, and will be available soon at that address.
Haven't Registered or Made Hotel and Travel Reservations? Stop putting it off. Do one-stop shopping at the SHOT Show Web site If you haven't registered for the SHOT Show yet, or made your lodging and travel arrangements, it's time to get on the stick or, more accurately, on the Web. Go to the official SHOT Show Web site, www.shotshow.org, where exhibitors, attendees and media can register, and where, at the SHOT Show Travel Desk, any SHOT Show participant may secure lodging, air travel and car rental reservations, as well as take advantage of a host of other travel services. Don't wait. Hotel blocks are filling fast, registration is more expensive at the door and airline rates are likely to go up as the holidays approach.
Free Show Specials Marketing Program for Exhibitors New option to promote your show specials and deals to qualified attendees Post-SHOT Show research indicates that Show Specials and Deals are among the top reasons attendees give for going to the SHOT Show. With that in mind, SHOT Show management has launched a new marketing program that allows exhibitors to highlight their show specials and deals to qualified attendees. Exhibitors can use the program to send personalized e-mail invitations or postcards to both customers and prospects. Take advantage of this no-cost program. This is your opportunity to attract qualified attendees to your booth, gain valuable face time and renew relationships with your contacts.
Cap the First Day of the SHOT Show at the State of the Industry Dinner Evening includes exclusive performance by comedic genius Dennis Miller
On Tues., Jan. 19, at 5:30 p.m., more than 1,500 industry members will gather for this special event. Yet as vast as the Venetian Hotel, Level 5, Palazzo Ballroom may seem, seats will go fast, and tickets will be in great demand. Online ticket sales are open to all SHOT Show attendees, exhibitors and media representatives. Ticket prices are being held to the previous year's cost of $90, or $850 for a table of 10. The evening's cocktail hour is being sponsored by Safari Club International and Outdoor Channel.
 SHOT Show, SHOT Show Blast and NSSF names and logos are trademarks or registered trademarks of the National Shooting Sports Foundation, Inc. Other companies or products mentioned in this Blast are trademarks or registered trademarks of their respective owners. The SHOT Show Blast is distributed by The National Shooting Sports Foundation 11 Mile Hill Road • Newtown, CT • 06470 Phone: 203.426.1320
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If
history repeats itself, more than 1,500 credentialed members of the press may
be on hand to cover the 2010 SHOT Show in Las Vegas, and many will spend time
in the Press Room. There, they have meetings with members of the
communications and shooting-and-outdoor industry, use the computers, printers,
copiers and other business services provided, enjoy complimentary refreshments
and seek a comfortable place to rest their weary feet. It is also a place
for them to pick up valuable press kits and other material placed on the many
tables made available for that purpose to the exhibitors of the SHOT Show.
When you work with Freeman, the official contractor at the SHOT Show, you know that you are working with a dependable company that provides quality service. Go outside of those channels, and you may be taking a chance. And it could cost you a lot of money. Simply stated, "Know your contractors."
The National Shooting Sports Foundation, in partnership and co-sponsorship with Law Officer magazine, will present a law enforcement program at the 2010 SHOT Show over the course of two days. The program will feature 10 sessions, focusing on the educational needs of the tactical law enforcement officer, on Monday evening, Jan. 18, the day before the SHOT Show exhibits officially open, and on Tuesday morning, Jan. 19. Featured speakers include distinguished professionals in the law enforcement field, including Dave Spaulding, Gordon Graham, Robert Hindi and Craig Dickerson.
An unforgettable evening of food, drink, fine company, the premier of the "report to members" video and important updates from industry leaders will be capped by an exclusive performance by comedy great, Dennis Miller, when the NSSF State of the Industry Dinner unfolds after the doors close on the opening day of the SHOT Show.
