National Hunting and Fishing Day
Welcomes Outdoor Channel as Sponsor
SPRINGFIELD, Mo. -- National Hunting and Fishing Day, the
Congressionally appointed celebration of hunters, anglers and
conservation set for Sept. 27, welcomes Outdoor Channel as an official
sponsor for 2008.
Outdoor Channel is the television home of Michael Waddell, this year’s
honorary chairman for National Hunting and Fishing Day. Waddell hosts
two Outdoor Channel shows, “Realtree Road Trips” and “Gander Mountain’s
We Live Outdoors,” seen in 31 million homes.
As part of its sponsorship, Outdoor Channel will utilize Waddell for
on-air spots, posters, ads and educational materials to communicate the
National Hunting and Fishing Day message. That is, conservation succeeds
in America because hunters, anglers and shooters, through licenses and
excise taxes, generate $100,000 every 30 minutes for fish, wildlife and
habitat programs.
“Outdoor Channel is a longtime supporter but this new sponsorship is
extra special. The value of their extra promotions for National Hunting
and Fishing Day reaches well into the millions of dollars. We’re very
enthusiastic about the potential to make sportsmen and women more proud
than ever of their contributions to America’s outdoors,” said Denise
Wagner.
Wagner coordinates National Hunting and Fishing Day campaigns for
Wonders of Wildlife museum, the annual commemoration’s official home in
Springfield, Mo. The museum is spearheading efforts to build buzz for
the day and traditional outdoor sports.
“Outdoor Channel is proud to sponsor National Hunting and Fishing Day
once again,” said Denise Conroy-Galley, senior vice president of
marketing and research. “With our unique reach on-air and online, we’re
looking forward to celebrating this historic day by promoting the rich
tradition of conservation.”
National Hunting and Fishing Day was founded and fostered by the
National Shooting Sports Foundation, which remains the charter sponsor.
Sponsors for 2008 include Wonders of Wildlife, Bass Pro Shops, The
Sportsman Channel, National Wild Turkey Federation, Realtree, Cabela’s,
Woolrich, GunBroker.com, Safari Club International and Outdoor Channel.
Congress formalized National Hunting and Fishing Day in 1971. Presidents
from Richard M. Nixon through George W. Bush have proclaimed their
support.
For more information, visit
www.nhfday.org.
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