CONSUMER DEMOGRAPHICS
Sales of recreational shooting sports equipment remain one of the top
performers in the sporting goods industry.
Projected Sales of Sporting Goods:
Total Sports Equipment Sales / 2006: $24.4 billion
Top-5 Largest Categories:
-
Exercise equipment: $5.3 billion
-
Golf: $3.5 billion
-
Hunting & Firearms: $3.4 billion
-
Athletic Team Goods: $2.6 billion
-
Fishing Tackle: $2.1 billion
Total Athletic & Sport Clothing Sales / 2006: $11.6 billion
Top-5 Largest Categories:
-
Camping: $2.9 billion
-
Golf: $1.7 billion
-
Swimming: $1.6 billion
-
Hunting: $1.5 billion
-
Fishing: $1.0 billion
* Source: NSGA (The Sporting Goods Market in
2006).
* 2006 data is forecasted and subject to change.
Equipment Purchase Trends
Average Equipment Costs
Source: HunterSurvey.com March 2006 Report
|
Item
|
Average Cost
|
Feb. 2007
|
YTD
|
|
Rifles
|
$384.18
|
$641.51
|
$465.83
|
|
Shotguns
|
$686.37
|
$738.56
|
$573.94
|
|
Handguns
|
$477.24
|
$424.41
|
$448.21
|
|
Scopes
|
$177.81
|
$381.32
|
$175.78
|
|
Decoys
|
$33.05
|
$29.66
|
$30.76
|
|
Calls
|
$28.85
|
$20.51
|
$32.49
|
|
Camo Pants
|
$33.00
|
$43.78
|
$31.64
|
|
Camo Shirts
|
$25.12
|
$24.14
|
$20.87
|
|
