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NSSF MARKET INDICATOR

Market Indicators are a new tool designed to give industry professionals a gauge of retail activity in the shooting sports sector.

This feature provides weekly trends in a number of areas important to our industry, such as, firearms, ammunition, optics and outerwear.

For Members-Only: Detailed sub-categories of analysis are available to NSSF members by request. Join NSSF and then learn more about these additional market categories.

Methodology:

The information presented here and available through our reports is provided with the permission from SportscanInfo, West Palm Beach, Florida which is partially owned by VNU USA, the world’s largest information company.

SportscanInfo is a leading market research firm covering the sporting goods industry. Research is based upon point-of-sale data collected from more than 13,000 stores as well as catalog and e-retailers. The compiled data is updated weekly and made available to clients via the internet.

Caution: The information presented here and available through our reports is based on syndicated research data and does not represent the entire industry. It merely shows category breakouts (in units) from the full-line retail sector.

MEMBERS recieve unlimited point-of-sale-reports.

This data is used in our Whats Selling? feature

2006 Trends (in Units & Dollars):

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