2007 Industry Reference Guide
The NSSF, the trade association representing the firearms industry, has compiled this easy-to-use reference guide as a valuable resource to help grow your business and keep you informed of industry trends.
A timely and efficient source for industry data only available
through the NSSF.
"The Industry Reference Guide is 100+ pages of must reading for the shooting sports marketing person, or the new industry executive who is trying to absorb the industry's fundamentals. The NSSF's research provides a true library of facts about participation, unit/revenue volume, permits, seasonality, geography, imports, ownership, demography and more. It is a tool we should all understand and use."
Tom Taylor
Smith & Wesson
Vice President of Marketing
110 Pages! - A complete resource
of statistics and trends in the shooting sports industry.
Non-member price: $135.00 NSSF Member
price: $10.00
Join today and save $125.00!
Memberships starting as low as $50 per year.
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now.
Includes updated data on the following trends:
- Hunting license sales
- Excises taxes for firearms and ammunition
- NICS (background check trends)
- FFLS (dealers by state and type)
- Production (by year, manufacturer, caliber)
- Injury Rates (historical trends in firearm-related injury)
- Imports / Exports (by type of firearm and country)
- Retail expenditures
- Participation trends in all shooting sports
- Demographic trends of all shooting-types
- 2007 Survey of Dealers at the SHOT Show
- US listing of shooting preserves
"Outstanding work! The in-depth and categorized information facilitated
our direction in marketing, sales and promotions. The statistics validated
our perceived vision of the market and your presentation graphics were
outstanding."
Michael Nafziger - CEO
Rolling Hills Outdoor Sports enthusiasts, Inc.
Reports available on CD-Rom.
Free shipping and handling on all orders.
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